Welcome! This e-book outlines some of the basic facts about digital media and social media you need to know as a candidate or a campaign manager.

Our first e-book, “101 Steps to Victory,” has already been downloaded more than 20,000 times and is a companion to this e-book. It is based on the same foundational framework as the e-book you are about to read – you can do this.

This book is part of a series of e-books and other materials we hope will help demystify the art and science of political campaigning – in order to help democratize it.

With tens of thousands of new candidates stepping up to run for office in 2018, your campaign might not employ any professional political consultants, much less digital media consultants. So, we hope this e-book can be a quick get-started guide to the basics of organizing a strong digital and social media effort as a part of your winning campaign.

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12 Must-Know Facts About Digital Media

For First-Time Candidates and Campaign Managers

By Eric Jaye & Danielle Winterhalter

We launched SpeakEasy Political to make it easier and less expensive for candidates to run for office. Our company provides self-service digital advertising and political mail for Democratic candidates and causes along with a managed digital service option for larger campaigns. 

SpeakEasy is an online platform that allows clients to use professionally designed, pre-built digital advertising and political mail templates to produce targeted, persuasive messaging – on time and under budget. Our goal is to leverage technology to empower the communication programs of Democratic campaigns and labor organizations for a fraction of the cost.



Who are we? 

12 Must-Know Facts About Digital Media

For First-Time Candidates and Campaign Managers

By Eric Jaye & Danielle Winterhalter

Tell us where to email your copy: