While programmatic advertising (a process of buying digital ad space through real-time bidding and automation) has become a cornerstone for reaching voters, relying solely on this method — or any method — falls short of the maximum reach available to many campaigns. Embracing a …

This month, our team is exploring the latest social media trends, email security changes (and their impacts for campaigns), and how political ad spending is shaping the advertising industry as a whole in 2024. First look: Meta won’t recommend political content on Threads. Meta, …

In January’’s “What We’re Reading,” the SpeakEasy team is all about content — how to produce it, where folks are consuming it, and which ad formats are successfully shifting audience behavior. Dive in here:  Why vertical videos make a difference in your content. With 57% of …

In December’s “What We’re Reading,” the SpeakEasy team is sharing the articles we read this month around AI regulation, victories in voter registration efforts, and the shift in how people are consuming the news. Stay tuned for our first edition of 2024 next month — …

This month, our team is diving into cookie-less targeting challenges and opportunities, shifting ad platform dynamics, and the impact of the Democrat’s focus on sustainable and actionable data sharing in shaping next year. Disney Expects to Pay Comcast at Least $8.6 Billion to Buy Out …

Get Out the Vote (GOTV) weekend is almost here! Even as voters continue to vote early and through mail — the weekend before Election Day is still an often-pivotal time to energize and mobilize your electorate. And in our increasingly digital world, technology has …

This month, our team is diving into AI challenges and opportunities, emerging ad placements, and the impact of voter engagement ahead of the 2023 and 2024 cycles.  Read something particularly interesting this month about voting trends, media, or political tech? Drop us a comment …

With social media platforms changing almost constantly, our team of digital experts are always on the lookout for the updates that will most closely impact political campaigns. In the latest change — Instagram is rolling out new profile requirements for running paid ads. What’s …

Our latest midterm election saw the second-highest youth voter turnout in almost three decades, just behind the 2018 cycle – indicating young people are increasingly more interested in the political process. According to the Walton Family Foundation’s post-election report, 1 in 3 Gen Z …

Co-Founder & Managing Partner
DANIELLE WINTERHALTER
As Managing Partner of SpeakEasy, Danielle Winterhalter specializes in multi-channel advertising, creative development, and rapid response communications – providing strategic campaign guidance and tactical media implementation to a client portfolio including Democratic causes, candidates, and impact-driven brands.

Passionate about increasing civic engagement and political access, Danielle founded SpeakEasy to support Democratic initiatives with effective media strategies up and down the ballot. Since inception, SpeakEasy’s tech-enabled ad tools – and tested political experience – have been leveraged by races in over 38 states, from school board to United States Senate.

Prior to SpeakEasy, Danielle served as a Campaign Manager, Policy Director, and political consultant where she scripted speeches, developed bipartisan policy initiatives, and executed comprehensive communication campaigns for Democratic candidates and organizations.

Outside of the office, Danielle is involved with Team Fox – the grassroots fundraising arm of the Michael J. Fox Foundation – where she raises funding and awareness for Parkinson’s Disease. A graduate of the University of San Francisco, she holds dual degrees in Politics and International Studies.