Campaign Advice

Digital Media E-Book for Political Campaigns and Political Campaign Volunteers

Political Digital Fact of the Day: Our First Edition for First-Time Candidates and Campaign Managers

If a voter called to volunteer on your campaign, you would call them back right away and thank them and plug them into the campaign—right?

When a supporter makes a donation, you immediately thank them if you want to ever get another donation from that supporter—and keep a friend. When someone leaves you a voicemail, you work hard to return that call the very same day. When you talk to voters, you try to remember the names of spouses, where the kids go to school and what they mentioned when you knocked on their door last.

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Follow the Money

Here is the hard truth – the campaign that raises the most money almost always wins – as in 91% of the time in Congressional races, and even more often in down-ballot elections.

It isn’t just that more money means more ways to drive your message, although that certainly helps. Raising an army of donors means a campaign is generating an army of validators, volunteers and supporters willing to amplify your message.

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