Election season is shifting into full gear and candidates across the ballot are jumping into the intensity of their campaigns.
As you prepare to launch your political campaign, we encourage you to take several hours to map out your strategy
Thinking about your first campaign for public office? The smartest move starts with doing the fundamental research you will need
1. Have a good reason to run. The single most important factor in the success or failure of a political
All over America first time candidates are running and winning.
If you are managing one of these political campaigns or helping to manage one—remember, everyone started somewhere.
Political Digital Fact of the Day: Many Subjects – But One Message – for Your Political Online Campaign Strategy
We have worked hard to present to you just how simple this really is. But, here’s the hardest part of running a coherent online campaign.
You are telling a story in many, many parts—and it is easy for you to get lost in all this and forget to help your voters hear a coherent narrative. If you are getting lost, just imagine how the voters feel.
Because it can be targeted, because it can allow voters to respond immediately, and because it is in general a lower-cost tool than traditional advertising, digital ads are taking off in politics and are a larger and larger portion of a winning campaign’s overall budget.
But be careful. You need to consider your “media mix”.