Campaign Playbook: Tips on Effectively Marketing Your Political Campaign
Wherever you are in the process of launching your political campaign, the importance of a good marketing strategy can’t be
SpeakEasy Political
July 24, 2019
Getting Ready to Run Your Political Campaign: Research, Research, Research.
Thinking about your first campaign for public office? The smartest move starts with doing the fundamental research you will need
SpeakEasy Political
July 10, 2019
If Your Political Campaign Got Hit By An Attack Ad
If your campaign just got hit, it’s time to hit back. SpeakEasy Political can help you fight back fast with
SpeakEasy Political
October 31, 2018
Political Digital Fact of the Day: First Time Candidates Can Do This
All over America first time candidates are running and winning.
If you are managing one of these political campaigns or helping to manage one—remember, everyone started somewhere.
Isabella Jaye
October 30, 2018
Political Digital Fact of the Day: Many Subjects – But One Message – for Your Political Online Campaign Strategy
We have worked hard to present to you just how simple this really is. But, here’s the hardest part of running a coherent online campaign.
You are telling a story in many, many parts—and it is easy for you to get lost in all this and forget to help your voters hear a coherent narrative. If you are getting lost, just imagine how the voters feel.
Isabella Jaye
October 29, 2018
Political Digital Fact of the Day: Digital Revived Direct Mail for Campaigns
Because it can be targeted, because it can allow voters to respond immediately, and because it is in general a lower-cost tool than traditional advertising, digital ads are taking off in politics and are a larger and larger portion of a winning campaign’s overall budget.
But be careful. You need to consider your “media mix”.
Isabella Jaye
October 28, 2018
Political Digital Fact of the Day: You Are Now a Movie Producer (For Your Campaign Video)
To adequately access the very large audience controlled by Google’s YouTube and other networks you must produce video content.
Perhaps you have noticed that Facebook is increasingly optimized for video content. And if you want to use tools like ads on premium on-demand video sites, you also need video content.
Isabella Jaye
October 26, 2018
5 Million Political Ad Impressions Reserved For SpeakEasy Political Users
Our political ad buying team is burning the midnight oil — and they have secured another five million impressions of premium online inventory.
This political ad inventory will be placed on sites like CNN, Hulu, or your local newspaper.
Isabella Jaye
October 25, 2018
Political Digital Fact of the Day: Yes, Your Grandmother is on Facebook
At this point, your Grandmother might be more likely to be on Facebook than your 18-year-old niece. They can both vote. So the idea that social media is just for young voters just isn’t borne out by the facts.
Young people are increasingly opting out of traditional cable and watch less and less traditional broadcast television, which means social and digital media are more and more vital for reaching voters under age 40. But that doesn’t mean older voters are not on social media or can’t be reached by digital channels.
Isabella Jaye
October 25, 2018
Political Digital Fact of the Day: You Need to Be (Almost) Everywhere Online
According to the researchers at PEW, 77% of American voters are online every day. And in addition, 43% are online several times a day, while 26% reported being online nearly constantly. Building up organic followers through high-traffic sites like Facebook, Twitter and Instagram allows you to create an audience you can communicate with, for free, on your schedule.
Isabella Jaye
October 24, 2018
Political Digital Fact of the Day: Target Voters to Increase Engagement and Persuasion
The difference between spam and viral content comes down to a simple difference: do you care about it?
One powerful way to help make sure your audience cares is to make sure you are using the powerful tools online that help you target voters based on their interests.
Anna Borsos
October 23, 2018
Political Digital Fact of the Day: It’s All About Content
Does a spam email make you want to buy a product? Are you just thrilled to get a pre-recorded robocall from someone you don’t know? What about an unsolicited text?
You get the point. If unsolicited and irrelevant content annoys you, it is going to annoy voters when you do it to them.
Anna Borsos
October 22, 2018
