Wherever you are in the process of launching your political campaign, the importance of a good marketing strategy can’t be
Thinking about your first campaign for public office? The smartest move starts with doing the fundamental research you will need
If your campaign just got hit, it’s time to hit back. SpeakEasy Political can help you fight back fast with
All over America first time candidates are running and winning.
If you are managing one of these political campaigns or helping to manage one—remember, everyone started somewhere.
Political Digital Fact of the Day: Many Subjects – But One Message – for Your Political Online Campaign Strategy
We have worked hard to present to you just how simple this really is. But, here’s the hardest part of running a coherent online campaign.
You are telling a story in many, many parts—and it is easy for you to get lost in all this and forget to help your voters hear a coherent narrative. If you are getting lost, just imagine how the voters feel.
Because it can be targeted, because it can allow voters to respond immediately, and because it is in general a lower-cost tool than traditional advertising, digital ads are taking off in politics and are a larger and larger portion of a winning campaign’s overall budget.
But be careful. You need to consider your “media mix”.
To adequately access the very large audience controlled by Google’s YouTube and other networks you must produce video content.
Perhaps you have noticed that Facebook is increasingly optimized for video content. And if you want to use tools like ads on premium on-demand video sites, you also need video content.
Our political ad buying team is burning the midnight oil — and they have secured another five million impressions of premium online inventory.
This political ad inventory will be placed on sites like CNN, Hulu, or your local newspaper.