This is it – three weeks before Election Day and now things are getting serious. In most states, ballots are already being cast. Your campaign is in crunch time – and you are asking the question – “what do I need to do to win my political campaign?”
Here’s the very bad news – most political campaigns are buying their digital advertising in a way that means higher rates, limited reach and poor access to premium inventory. And in a close race, these mistakes could be the difference between winning and losing.
Here is the hard truth – the campaign that raises the most money almost always wins – as in 91% of the time in Congressional races, and even more often in down-ballot elections.
It isn’t just that more money means more ways to drive your message, although that certainly helps. Raising an army of donors means a campaign is generating an army of validators, volunteers and supporters willing to amplify your message.
37 states currently have online voter registration programs in place that allow voters to complete the voter registration process online.
Former Speaker of the House Tip O’Neill was fond of telling anyone who would listen, (particularly his many biographers) that
We recently received tons of positive feedback from SpeakEasy’s digital program webinar, What to Get Right & What Can Go Wrong in
Nearly every communication with a potential voter includes a call to action in the form of asking for their vote.
A political house party is a low-cost or no-cost field activity to engage and expand your network of supporters. They are