Digital Campaigns

Facebook campaign for political candidates

Political Digital Fact of the Day: Yes, Your Grandmother is on Facebook

At this point, your Grandmother might be more likely to be on Facebook than your 18-year-old niece. They can both vote. So the idea that social media is just for young voters just isn’t borne out by the facts.

Young people are increasingly opting out of traditional cable and watch less and less traditional broadcast television, which means social and digital media are more and more vital for reaching voters under age 40. But that doesn’t mean older voters are not on social media or can’t be reached by digital channels.

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Political Digital Fact of the Day: You Need to Be (Almost) Everywhere Online

According to the researchers at PEW, 77% of American voters are online every day. And in addition, 43% are online several times a day, while 26% reported being online nearly constantly. Building up organic followers through high-traffic sites like Facebook, Twitter and Instagram allows you to create an audience you can communicate with, for free, on your schedule.

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Political Digital Fact of the Day: It’s All About Content

Does a spam email make you want to buy a product? Are you just thrilled to get a pre-recorded robocall from someone you don’t know? What about an unsolicited text?

You get the point. If unsolicited and irrelevant content annoys you, it is going to annoy voters when you do it to them.

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Digital Media E-Book for Political Campaigns and Political Campaign Volunteers

Political Digital Fact of the Day: Our First Edition for First-Time Candidates and Campaign Managers

If a voter called to volunteer on your campaign, you would call them back right away and thank them and plug them into the campaign—right?

When a supporter makes a donation, you immediately thank them if you want to ever get another donation from that supporter—and keep a friend. When someone leaves you a voicemail, you work hard to return that call the very same day. When you talk to voters, you try to remember the names of spouses, where the kids go to school and what they mentioned when you knocked on their door last.

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