With nearly 3 billion monthly active users across the world, Facebook is an incredibly valuable political marketing tool. With its
A strong Facebook presence can be incredibly helpful for political races at all levels, but the process for getting your
From Campaigns and Elections by Sean J. Miller Democratic firms are expanding their self-service digital platforms to meet growing demand
With almost 70% of US adults using social media, any candidate should be savvy at using these platforms to get
We know that in the ever-changing world of digital advertising, it can be difficult for candidates and campaign managers to
When starting your digital advertising campaign, it is important to consider the goal behind your messaging. Are you trying to
Unlike traditional advertising—like TV or direct mail—digital and social media are powerful Direct Response tools.
That means your political digital advertising strategy can ask people to give, join, register to vote or attend an event.
To adequately access the very large audience controlled by Google’s YouTube and other networks you must produce video content.
Perhaps you have noticed that Facebook is increasingly optimized for video content. And if you want to use tools like ads on premium on-demand video sites, you also need video content.