Day: April 4, 2024

2024 Political Campaigns: Beyond Programmatic for Maximum Reach

While programmatic advertising (a process of buying digital ad space through real-time bidding and automation) has become a cornerstone for reaching voters, relying solely on this method — or any method — falls short of the maximum reach available to many campaigns. Embracing a multi-channel approach is essential to maximize the impact of paid media. …

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