HOW SPEAKEASY WORKS

The old way in political advertising how it works speakeasy political how speakeasy works

THE OLD WAY

The new way in political advertising how it works speakeasy political how speakeasy works

THE NEW WAY

STEP 1

START PLANNING YOUR MEDIA

Choose from hundreds of professionally-designed templates or upload your own mail piece or digital ad.

STEP 2

EDIT THE MESSAGING TO FIT YOUR CAMPAIGN

All of our templates are editable, so you can customize them with your name, photo and campaign messaging.

STEP 3

SELECT YOUR AUDIENCE

Upload your own list, or use one of ours. We partner with some of the top Democratic data providers in the nation, such as TargetSmart and NGP VAN. 

STEP 4

DETERMINE YOUR BUDGET

Your budget will depend on your audience size, the number of pieces you’d like to create and your overall campaign budget.

4-1@2x
4-2@2x
4-3@2x

STEP 5

SET YOUR TIMELINE

For direct mail: this is the date your piece will go into the mail.

For digital ads: this is the amount of time your ad will be “live.”

STEP 6

LEAVE THE REST TO US

We handle printing and distributing your piece. 

We send you regular updates so you know when you are reaching voters.

Our dedicated team is available to help you every step of the way. 

speakeasy political mail direct mail political direct mail how speakeasy works
how speakeasy works how speakeasy political works digital ads political digital ads

GET STARTED WITH SPEAKEASY POLITICAL

speakeasy political digital ad tools Speakeasy political header ads digital political ads templated ad builder speakeasy digital ads speakeasy political mail speakeasy mail

Targeted Digital Ads

speakeasy political direct mail digital political ads templated ad builder speakeasy digital ads speakeasy political mail speakeasy mail

High-Impact Direct Mail

Why SpeakEasy Political Is So Affordable

Right now, almost all political consultants charge fees for each piece they create for campaigns.

These fees range from $500 for a simple banner advertisement to up to $7,500 for a single direct mail piece. SpeakEasy eliminates these fees – meaning a substantial discount. SpeakEasy also negotiates volume discounts that are passed on to campaigns, and SpeakEasy eliminates the cost of hiring expensive digital media buying agencies and direct mail production companies.

Key Political Campaign Problems – Solved With Speakeasy Political

Small and even medium sized campaigns need to spend a significant portion of their budgets to hire media consultants if they hope to generate persuasive media like banner ads and direct mail.

And even large campaigns are confronting the cost barriers of creating political media as they try to adapt proven micro-targeting protocols that require generating hundreds, if not thousands, of specific banner ads and direct mail pieces to make sure communication is relevant to the intended audience.

That means it can just be too expensive for small campaigns to create powerful media, and even for large campaigns to generate the many creative assets necessary to run sophisticated micro-targeted efforts.

SpeakEasy Political helps solve this problem by giving campaigns access to a large library of proven political media templates they can customize for their own needs. By using these proven digital media and direct mail templates, campaigns dramatically cut their costs. And the added benefit to SpeakEasy Political users is they can coordinate their direct mail and their digital media – so they can have a consistent message and generate the reach and frequency it takes to cut through the clutter and win.

The Best Political Data Available Through SpeakEasy Political

Our partnership with TargetSmart gives political candidates access to up-to-date voter files – and our tools mean you can choose and modify the right banner ad or direct mail and match it with likely voters in your state, city or political district. You can also upload your own data to our platform.

Premium Inventory for Political Advertising Campaigns

Most small and medium sized political campaigns don’t have easy access to the “exchanges” and other ways large campaigns find premium inventory, and they certainly don’t have the market power to negotiate the most favorable rates.

SpeakEasy Political gives our clients access to market leverage and premium inventory. Even many larger political campaigns can be missing access to the premium inventory and the programmatic buying benefits available through SpeakEasy Political.

YOUR ADS FEATURED ON

Brand Safe Tools For Your Online Political Ads

We use the same tools for our all of our political clients that we use for our Fortune 500 clients to make sure your online political advertisements are seen on sites that meet your standards – and that your political banner ads and social media advertisements are seen by humans, not bots.

Multi-Channel Campaigning is The Best Practice In Politics

SpeakEasy Political offers candidates and campaign managers access to a proven best practice – using multi-channel buying strategies.

We can help you put together the type of campaign that will use banner ads, social media ads, pre-roll video, direct mail and other tools to make sure your voters hear your story.

Using one channel like Facebook ads can mean you don’t reach enough of your target audience. Almost all winning campaigns use the multi-channel buying approach SpeakEasy Political makes possible for campaigns of all sizes.

We Make Big Data Available To Every Political Campaign

The very largest campaigns test their ads before they run – and they make sure their media programs are data driven. Before now, small, medium-sized and even some big campaigns couldn’t afford this kind of ad testing and data-driven approach to politics. With SpeakEasy Political campaigns gain access to the data gathered through hundreds of campaigns and ads that have been tested and vetted.

If You Don't See What You Need SpeakEasy Political Can Help You Create It

Through our partnership with our sister firm, Storefront Political Media, we can help you create unique banner ads and direct mail.

Almost all our clients find they can save time and money by adapting our templates – which allow you to add your own unique copy, photos, colors, logos and other factors that make your ads specific to your needs. But in those cases where a template can’t help you create what you need – we are standing by to help, with artists and a creative team. We can also upload your pre-existing banner ads, videos and other creative assets that you can deploy through our platform.

POWER YOUR WINNING CAMPAIGN WITH OUR

CAMPAIGN PLANNER

Our technology helps you create and deploy powerful digital media and direct mail quickly and efficiently. That’s vital – but the best campaigns also make sure that strong messages are delivered through every channel – phones, door-to-door, texting, peer-to-peer, and, most importantly, by the candidate herself. Take a look and feel free to use the many guides and tools our Campaign Planner brings to candidates and causes.

The Only Political Ad Service With Full Integration

SpeakEasy Political is the only online advertising solution for Democratic political candidates, causes and ballot initiatives that integrates digital media, voter data and direct mail.

This is important because most of the very best and most modern political digital advertising campaigns are also using targeted direct mail to extend audience reach. And small campaigns or micro-targeted efforts within larger campaigns can now use a proven best practice – multi-channel campaigning.

Professional and Proven Digital Advertising For Political Campaigns of All Sizes

Find out how you can use SpeakEasy Political to outsmart your political opponents and win your political campaign. Let us know what you need with the form below – or start creating your political digital ads right now at SpeakEasy Political.

  • This field is for validation purposes and should be left unchanged.