SpeakEasy Political

Can the Rise of Self-Service Help Democratic Candidates Win?

From Campaigns and Elections by Sean J. Miller Democratic firms are expanding their self-service digital platforms to meet growing demand from candidates up and down the ticket. This expansion is helping enlarge the reach of their side’s digital tools. Democratic campaigns can now access everything from email listservs to direct mail to digital ad buying …

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Using Social Media to Your Advantage in Your Political Campaign

With almost 70% of US adults using social media, any candidate should be savvy at using these platforms to get their message to voters. Whether you’re a social media novice or consider yourself an Instagram Influencer, here’s how you should be thinking about your online profile as you launch your political campaign. Take the time …

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Campaign Playbook: Tips on Effectively Marketing Your Political Campaign

Wherever you are in the process of launching your political campaign, the importance of a good marketing strategy can’t be understated. Our SpeakEasy Political campaign strategists have put together a list of some of the do’s and don’ts of political campaign marketing to help you achieve the best (and avoid the worst!) practices when it …

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Political Campaigning 101: Building a List of Target Voters and Supporters

As you prepare to launch your political campaign, we encourage you to take several hours to map out your strategy for effectively identifying potential voters and supporters. This process might be a little daunting for a first-time candidate, but do some research, ask around to those in the political community and start with these four …

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Getting Ready to Run Your Political Campaign: Research, Research, Research.

Thinking about your first campaign for public office? The smartest move starts with doing the fundamental research you will need to run an effective political campaign. Here are just a few ways basic research helps drive winning campaigns: Research the district where you want to run for office. Most of this can be found online. …

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How Many Ads Should You Create for Your Political Advertising Campaign?

When starting your digital advertising campaign, it is important to consider the goal behind your messaging. Are you trying to gain name recognition among potential voters? Do you want to use your digital advertising strategy to leverage a fundraising push? Prior to starting your digital campaign, we recommend sitting down with your campaign team and …

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Democratic VC Fund Backs SF Start-Up SpeakEasy Political to Help Democrats Win in 2020

San Francisco, CA – Higher Ground Labs, a progressive technology incubator and accelerator, has announced that it will invest in SpeakEasy Political, a San Francisco-based startup that automates the creation and placement of digital ads and direct mail. SpeakEasy has not taken outside investment to date, and is on track to triple last cycle’s revenue. …

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Should I Run for Office? 11 Things to Consider if You’re Thinking of Launching a Political Campaign

1. Have a good reason to run. The single most important factor in the success or failure of a political campaign is the campaign’s message. In other words: why are you running? The most important factor in creating a strong message is: do you believe it yourself? Are you passionate about it? If it doesn’t …

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If Your Political Campaign Got Hit By An Attack Ad

If your campaign just got hit, it’s time to hit back. SpeakEasy Political can help you fight back fast with our pre-loaded digital banners that you can modify, target, and deploy in just hours. We’ve secured additional premium inventory, and with SpeakEasy Political your campaign gains access to the big digital ad exchanges you need to build …

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How to elicit emotions from voters without saying a word

How people feel about a candidate or political issue informs how they vote – and people react to how you communicate, not just what you communicate. Campaign colors can elicit emotional responses and create lasting impressions about the subject of the advertisement. So it’s important to be strategic in using color. When creating your digital …

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Want to influence millennial voters? Ditch your conventional ad strategy.

Millennials are different than previous generations both in how they consume information and how they respond to advertising. And they are a growing part of the electorate – it’s estimated that in the 2020 election, they will comprise 40% of all voters. For a campaign to be successful, they must inform, engage and activate millennial …

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