Eric Jaye

Eric Jaye

Eric Jaye is SpeakEasy’s founding partner. He is also the founder and president of Storefront Political Media, a California-based consulting firm with local, state and national clientele, and of Storefront Political Labs, a firm designed to craft and test the very latest in communications and organizing tactics and tools.

Jaye launched his career in politics with stints in advance, labor organizing and political journalism. He began work as an account executive and then Senior Vice President and Creative Director at Clinton Reilly Campaigns, at the time the nation’s largest political consulting firm. In 1990, he founded his own firm, Terris and Jaye, which grew into one of the nation’s largest political consulting firms. In 2001, he founded Storefront Political Media to provide political clients the full range of media and message services.

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Follow the Money

Here is the hard truth – the campaign that raises the most money almost always wins – as in 91% of the time in Congressional races, and even more often in down-ballot elections.

It isn’t just that more money means more ways to drive your message, although that certainly helps. Raising an army of donors means a campaign is generating an army of validators, volunteers and supporters willing to amplify your message.

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