[February Edition] What We’re Reading: Advertising Trends for Campaigns

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This month, our team is exploring the latest social media trends, email security changes (and their impacts for campaigns), and how political ad spending is shaping the advertising industry as a whole in 2024.



First look: Meta won’t recommend political content on Threads. Meta, the parent company of Facebook and Instagram, recently announced that its new platform Threads will not actively suggest political content from accounts users don’t follow. This move reflects Meta’s strategy to mitigate the spread of divisive political content as elections approach, allowing users to opt into political recommendations while imposing restrictions on those who post excessive political content.

Email Security In the Spotlight For ’24. In the latest news impacting campaign communications: Google and Yahoo have recently implemented stricter requirements to combat email spoofing, with a focus on bulk senders. This change impacts senders communicating with more than 5,000 emails in a day. This Campaigns & Elections article breaks down the impact for campaigns and the importance of keeping emails out of spam folders.

2024 is a huge year for political advertising. What does that mean for other advertisers? In the midst of an anticipated surge in political ad spending, non-political advertisers are closely monitoring how the elections will impact their ability to communicate. Advertisers outside of the 2024 political cycle (including brands and non profits) are navigating challenges including limited inventory, AI-generated content risks, and the need to closely monitor CTV ad availability as demand rapidly increases.

Q&A: How advertisers are leveraging CTV’s evolution into actionable TV. In an interview with Digiday, Roku’s Senior Director Miles Fisher discusses the evolving landscape of Connected TV (CTV) advertising — emphasizing the shift towards shoppable TV and the significant potential for performance-driven campaigns. Fisher outlines how advertisers can capitalize on the growing CTV space to reach audiences more effectively, including campaigns looking to reach voters across screens.

Our team is standing by to support the candidates and campaign teams who are stepping up to run. Should you have any questions — or if there is anything our team can do to support your media planning — we’ve included the option to book a time to chat here:

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