Day: July 1, 2019

8 Digital Advertising Terms You Need to Know Today

Digital Media, Uncategorized / By Isabella Jaye

We know that in the ever-changing world of digital advertising, it can be difficult for candidates and campaign managers to keep up with the latest terminology, jargon, and even digital best-practices. To get you started on your digital strategy for your multi-channel political campaign, we’ve broken down 8 terms you need to know here: Impression: …

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How Many Ads Should You Create for Your Political Advertising Campaign?

Campaigning, Digital Media, Uncategorized / By SpeakEasy Political

When starting your digital advertising campaign, it is important to consider the goal behind your messaging. Are you trying to gain name recognition among potential voters? Do you want to use your digital advertising strategy to leverage a fundraising push? Prior to starting your digital campaign, we recommend sitting down with your campaign team and …

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