Mail Pieces

Number of Pieces 8.5x5.5 Post Card 6x11 Jumbo Card 9x12 Jumbo Card
500-1999
1.34
2.02
2.22
2000-4999
1.26
1.28
1.45
5000-9999
0.84
0.86
0.91
10,000-14,999
0.64
0.66
0.72
15,000-19,999
0.58
0.60
0.69
20,000-24,999
0.55
0.57
0.65
25,000-29,999
0.51
0.53
0.62
30,000-39,999
0.49
0.53
0.61
40,000-49,999
0.49
0.52
0.58
50,000 & up
0.49
0.52
0.56

Walk Cards and Door Hangers

Number of Pieces 8.5x5.5 Post Card 6x11 Jumbo Card
500-1999
0.76
1.55
2000-4999
0.29
0.52
5000-9999
0.18
0.29
10,000-14,999
0.14
0.22
15,000-19,999
0.12
0.20
20,000-24,999
0.09
0.19
25,000-29,999
0.09
0.19
30,000-39,999
0.08
0.19
40,000-49,999
0.08
0.19
50,000 & up
0.06
0.17

Mail Pricing

SpeakEasy Political helps you lower the cost of your mail by removing many of the “fixed” costs that most political consultants charge.

For example, almost all political consulting firms charge for art and design and those charges can average $5,000 or more. With traditional consultants, you could pay $1 per piece just for the art and design on a print run of 5,000 pieces. With SpeakEasy Political, that charge is removed along with numerous other start-up costs.

Because we print millions of pieces per year, we are able to negotiate substantial volume discounts – which we pass on to our customers.

The price to print your piece will vary depending upon the quantity, size, and whether or not it requires postage.

There are significant pricing breaks at 2,000, 5,000, 10,000, 15,000 and above 20,000 – so sometimes it may be more cost effective to order more pieces. For instance, ordering 8,500 9×12 jumbo cards will cost $0.91/piece, totaling $7,735, but if you expand your universe (the number of recipients) to 10,000, the program will cost $0.72/piece, totaling $7,200.

If you are printing multiple pieces of the same size, feel free to reach out to us to see if your pieces can be printed together, cutting the cost down even more.

SpeakEasy Political works with a team of printers nationwide to ensure that your piece is printed locally, and will get to your voters as soon as possible. We are proud to only work with union printers, and all of your pieces will have a union bug. If you have your own union printer, we are happy to work with them to get your piece produced.

Check out our pricing for all the sizes we currently provide templates for.

Digital Pricing

Our Digital Buying Strategy:

SpeakEasy Political helps campaigns deliver the highest quality media at substantial discounts by cutting out overhead and fixed costs, and passing on our ability to negotiate volume discounts to our clients.

Most campaigns also don’t have access to graphic designers, coders, and creative directors who can turn an idea into an ad quickly. And even if they do, major costs are associated with the consultants and design teams who create digital media.

Most small and medium-sized political campaigns don’t have easy access to the “exchanges,” or real-time bidding marketplaces where premium digital placements are sold, and they certainly don’t have the market power to negotiate the most favorable rates.

SpeakEasy Political allows candidates and causes to execute low-cost digital campaigns without sacrificing quality.

Pricing:

Our costs for banner display ads are priced at a $10 CPM (cost per one thousand impressions) and our pre-roll video ads are priced at a $28 CPM.

Many small campaigns now are sold low-quality online inventory – which places your ads in poor positions, or worse, places your ads next to content that does not reflect well on your candidacy or cause. SpeakEasy Political works to place our clients’ ads on high-quality, brand-safe websites such as CNN, ESPN, or even the local newspaper site.

This pricing structure guarantees our clients a set number of impressions (times a voter sees your ad) based on the budget they set for a digital campaign.

Using the SpeakEasy Political platform, our users set their run dates and campaign-level spend for their political ads. You are in control – we won’t ever spend more than you’ve budgeted.

For example, if you check out with a banner ad with $1,500 spend and a pre-roll video ad with $3,000 spend, we would ensure that you receive, at a minimum, the impressions in the formula below.

We are fully transparent about how our impressions are sold, and we calculate guaranteed impressions using the media math formula below.

Banners & Video Ads

Media Type CPM Budget Guaranteed Impressions
Banner
$10.00
$1,000.00
100,000
Pre-Roll Videos
$28.00
$3,000.00
107,143

Our Media Math Formula