Get Out the Vote (GOTV) weekend is almost here! Even as voters continue to vote early and through mail — the weekend before Election Day is still an often-pivotal time to energize and mobilize your electorate. And in our increasingly digital world, technology has …
This month, our team is diving into AI challenges and opportunities, emerging ad placements, and the impact of voter engagement ahead of the 2023 and 2024 cycles. Read something particularly interesting this month about voting trends, media, or political tech? Drop us a comment …
With social media platforms changing almost constantly, our team of digital experts are always on the lookout for the updates that will most closely impact political campaigns. In the latest change — Instagram is rolling out new profile requirements for running paid ads. What’s …
Our latest midterm election saw the second-highest youth voter turnout in almost three decades, just behind the 2018 cycle – indicating young people are increasingly more interested in the political process. According to the Walton Family Foundation’s post-election report, 1 in 3 Gen Z …
At SpeakEasy, we know that there are no such things as “off years” in elections. Any given Tuesday could hold significant implications for local communities. This is especially true for the thousands of candidates and campaign operatives working around the clock in advance of …
The traditional conversation around politics often centers on presidential or federal races — and misses the opportunity to talk about state and local races. But at SpeakEasy, we’re big fans of putting these learnings from national races and the unique opportunities created by local …
Running paid political ads on social media isn’t a one and done process — many platforms such as Meta (Facebook and Instagram) and Google require advertisers to complete a lengthy verification process. In 2018, Meta launched this policy in an effort to bring more transparency to …
In our latest installment of “What We’re Reading” — we are diving deeper into emerging media trends, developments in voter registration tactics, and how this summer’s elections are informing what we know about voters’ choices in 2023. Some states are trying to boost youth …
The way we consume video content has rapidly changed over the past few years — and a new report indicates that streaming services are hitting record highs while traditional linear TV continues to lose ground. Why is this shift especially relevant for political campaigns? …
