Use These Twitter Lists to Follow the California Election Twitter, Facebook, Reddit and other online communities with user generated content
SpeakEasy has created new tools your political campaign can use to build support online as you work to navigate the
In case you missed our Get Out The Vote with Digital webinar – or you just want to watch it
The landscape of digital media is constantly evolving. New tools, strategies and platforms are emerging every day and smart political
With almost 70% of US adults using social media, any candidate should be savvy at using these platforms to get
We know that in the ever-changing world of digital advertising, it can be difficult for candidates and campaign managers to
When starting your digital advertising campaign, it is important to consider the goal behind your messaging. Are you trying to
You’ve taken your headshot photos, written your tagline, prepared your issue statements and created your campaign website—now what? You want
Free and fair elections are a pillar of American democracy – and the recent news confirming Russia’s interference in our
All over America first time candidates are running and winning.
If you are managing one of these political campaigns or helping to manage one—remember, everyone started somewhere.
We have worked hard to present to you just how simple this really is. But, here’s the hardest part of running a coherent online campaign.
You are telling a story in many, many parts—and it is easy for you to get lost in all this and forget to help your voters hear a coherent narrative. If you are getting lost, just imagine how the voters feel.
Because it can be targeted, because it can allow voters to respond immediately, and because it is in general a lower-cost tool than traditional advertising, digital ads are taking off in politics and are a larger and larger portion of a winning campaign’s overall budget.
But be careful. You need to consider your “media mix”.