Political Digital Fact of the Day: Many Subjects – But One Message – for Your Political Online Campaign Strategy

Political online campaign strategy
Share on facebook
Share on twitter

We have worked hard to present to you just how simple this really is.

But, here’s the hardest part of running a coherent online campaign.

You are telling a story in many, many parts—and it is easy for you to get lost in all this and forget to help your voters hear a coherent narrative. If you are getting lost, just imagine how the voters feel.

This used to be so much easier. You created four or five TV spots, five or six pieces of direct political mail, two or three billboards, a couple of walk cards, and phone scripts and your stump speech.

But now you are going to be creating hundreds if not thousands of tweets, Facebook posts, Instagram stories, emails, online banner ads, pre-roll ads, and other digital ads and online content.

The reality is that this is pretty hard, and even professionals can trip up in trying to tell, in so many small pieces, a coherent and memorable story about a political campaign or cause.

Telling a compelling and coherent story is possible. Before every post or tweet ask yourself: “are we advancing the story?” If you are a champion of public schools, make that a part of as many posts as make sense. It won’t be every time—but it should be as much as possible.

For example, if you are posting about kids being separated at the border, and you are running for school board, try saying “Every Kid Matters. We’ll fight for public school kids at home and immigrant kids on the border.”

Don’t shoehorn it if it doesn’t fit. You can confuse voters just as easily as inform them.

Remember your story—and work hard to tell it every day through every channel.

PROTIP: Everything is easier if you make a plan. If you have thought out a week in advance roughly what you want to post or do online, it gives you a moment to ask yourself: “Does this tell our story?”

For more on how to build a digital strategy for your campaign, download the recently released e-book, 12 Must-Know Facts About Digital Media, by SpeakEasy Political founders Eric Jaye and Danielle Winterhalter.

DOWNLOAD THE FULL E-BOOK NOW

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email

Read More

Your October Media Plan: 3 Messages Every Campaign Needs Right Now

It’s go time. With Midterms right around the corner, there is no better time to craft media strategies that will move voters to the polls. And with SpeakEasy, creating effective media programs has never been easier. This October, make sure you have messaging built around the following, important topics:  Endorsements

Read More »

New Product Launch: The Media Studio

Our team is thrilled to announce the launch of a new product, The Media Studio, by SpeakEasy. The Media Studio is a self-directed ad manager that gives Democratic consultants, campaigns, and causes the ability to plan, buy, and optimize multi-channel digital campaigns. And, as an early member, you’ll be a

Read More »

SpeakEasy Staff Spotlight: Meet Sarah Johnson

Name: Sarah Johnson | Position: Senior Ad Ops Coordinator | Location: Washington, DC Tell us a little about yourself! I’m a California native who got my start by interning on a congressional race in college and I never looked back. Throughout the years, I’ve managed finances and compliance for campaigns and

Read More »