It’s go time. With Midterms right around the corner, there is no better time to craft media strategies that will move voters to the polls. And with SpeakEasy, creating effective media programs has never been easier. This October, make sure you have messaging built around the following, important topics: Endorsements
It Isn’t Enough to Schedule Political Campaign Events Online – You Still Need to Let Voters Know Where to Find You.
SpeakEasy has created new tools your political campaign can use to build support online as you work to navigate the new reality of the Covid-19 landscape.
As candidates, campaigns and causes struggle to find a way to reach voters during the Covid-19 emergency digital-first tools like Facebook Live, Zoom House Parties and virtual phone banks have replaced traditional face-to-face campaigning.
In the first days of the coronavirus pandemic these digital tools built organic audiences of some size. But as the emergency has continued, the sad reality of Facebook Live events attended by a candidate, her manager and maybe her spouse have become all too common. We are learning it isn’t enough just to post an event and expect your voters will attend. Just like in the good old days of traditional campaigning, you need to work it to build an audience.
That’s why at SpeakEasy Political we have developed a new toolkit you can use to help drive traffic to your virtual events – from announcements of your upcoming tele-town hall to ways to build a robust audience for your online meet and greets.
Please take a look to see if these new banner ads are right for you as you work to win your campaign in these difficult days. As always, you can upload your own lists to serve or you can access built-in TargetSmart data to make sure you are reaching your target voters.
Thanks and stay safe.
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Our team is thrilled to announce the launch of a new product, The Media Studio, by SpeakEasy. The Media Studio is a self-directed ad manager that gives Democratic consultants, campaigns, and causes the ability to plan, buy, and optimize multi-channel digital campaigns. And, as an early member, you’ll be a
Name: Sarah Johnson | Position: Senior Ad Ops Coordinator | Location: Washington, DC Tell us a little about yourself! I’m a California native who got my start by interning on a congressional race in college and I never looked back. Throughout the years, I’ve managed finances and compliance for campaigns and