Consistent campaign branding through direct mail and digital advertising is an essential aspect of communicating with your audience – educating, persuading, and turning out voters. Here at SpeakEasy, we’ve got your multi-channel campaign advertising strategy covered with a variety of matching mail and digital ad suites. With our professionally designed
It Isn’t Enough to Schedule Political Campaign Events Online – You Still Need to Let Voters Know Where to Find You.
SpeakEasy has created new tools your political campaign can use to build support online as you work to navigate the new reality of the Covid-19 landscape.
As candidates, campaigns and causes struggle to find a way to reach voters during the Covid-19 emergency digital-first tools like Facebook Live, Zoom House Parties and virtual phone banks have replaced traditional face-to-face campaigning.
In the first days of the coronavirus pandemic these digital tools built organic audiences of some size. But as the emergency has continued, the sad reality of Facebook Live events attended by a candidate, her manager and maybe her spouse have become all too common. We are learning it isn’t enough just to post an event and expect your voters will attend. Just like in the good old days of traditional campaigning, you need to work it to build an audience.
That’s why at SpeakEasy Political we have developed a new toolkit you can use to help drive traffic to your virtual events – from announcements of your upcoming tele-town hall to ways to build a robust audience for your online meet and greets.
Please take a look to see if these new banner ads are right for you as you work to win your campaign in these difficult days. As always, you can upload your own lists to serve or you can access built-in TargetSmart data to make sure you are reaching your target voters.
Thanks and stay safe.
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When you check out with a digital ad campaign through SpeakEasy, you’ll receive an interactive, media performance dashboard within three days of your digital campaign’s launch. The dashboard analyzes how your campaign is performing and contains key digital media metrics that can help examine the effectiveness of your ad buy.
Name: Isabella Jaye Position: Director of Strategic Partnerships Current city: San Francisco, CA What do you like most about working at SpeakEasy? I love the energy that I get from coming to work every day – even when much of the last year has been conducted through a computer screen.
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