From Campaigns and Elections by Sean J. Miller Democratic firms are expanding their self-service digital platforms to meet growing demand from candidates
How Your Digital Ads Can Drive Traffic to Your Website
You’ve taken your headshot photos, written your tagline, prepared your issue statements and created your campaign website—now what?
You want your voters to engage with the online content that you and your team worked so hard to create. A strong digital ad presence is key in driving potential voters to learn more and donate on your website. In recent years, a clearly-defined digital strategy has become increasingly paramount in a winning campaign game plan.
Three reasons why you can’t (and shouldn’t) ignore the benefits of digital advertising:
- Americans spend about 50% more time browsing on their digital devices than watching TV.
- Political digital ad spending keeps going up. $1 billion dollars was spent on digital advertising during the 2016 election cycle.
- In 2019, Politico reported that political advertising in the 2020 election cycle could top $10 billion – with much of that spending being devoted to digital.
We like to think of digital ads like billboards on the side of the road: an impactful, “sticky” message with a clear Call to Action (CTA). But unlike a traditional roadside billboard, a targeted universe of voters can immediately click on your online ad and be directed to your website or campaign Facebook page. And your digital ad presence can reach the voters you want to speak to where they spend a large portion of their time–on their phones and computers.
The Call to Actions (CTAs) on our sample templates include phrases such as ‘Learn More,’ ‘Donate’ or ‘Sign the Petition,’ that clearly ask those being served the ad to click through to your campaign website. Whether you’re using one of our templates or uploading your own creative, we highly recommend providing a way for voters to interact with your campaign, be that signing up as a volunteer, donating or joining your email newsletter.
Industry best practices also underscore the importance of creatives in driving clicks to your website. A team of experienced political consultants and graphic designers create our templated banner ads and Facebook ads, and they tailor the ads to grab voters’ attention in the often-cluttered digital advertising space. SpeakEasy Political creates each of our templated ads to stand out online.
It is also important to make sure that you put yourself in your voters’ shoes. When choosing your template, think about the issues that are important to them or the language that you think would drive them to engage with your campaign website.
If you don’t have a website, there are many free or inexpensive platforms like WordPress that allow you to design and launch simple websites quickly. Or you can link to a campaign Facebook or Twitter page that you can easily create in less than 30 minutes using one of those platforms.
SpeakEasy Political helps translate the knowledge gained from years of experience into easy to use, low-cost templated digital political ads that can be used by candidates up and down the ballot who want to make their own political ads. Contact us with any questions about how we can best help your reach your digital advertising goals.
Want more information as a first-time candidate for elected office? Download our e-book designed to walk candidates through the process of running – and winning – their first political campaigns here.
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The landscape of digital media is constantly evolving. New tools, strategies and platforms are emerging every day and smart political campaigns are
With almost 70% of US adults using social media, any candidate should be savvy at using these platforms to get their message
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