SpeakEasy Spotlight: Betsy Hoover, Higher Ground Labs Here at SpeakEaasy, we’re all about using technology to amplify down-ballot candidates and causes. Our SpeakEasy Spotlight series features some of our favorite leaders and entrepreneurs in the down-ballot political space. We’re proud to work alongside other innovators who are using technology to
3 Tips for Maximizing the Impact of your Free Facebook Ad Template
Our Facebook ad templates are here – and they’re complimentary when you create an account with SpeakEasy! Our users now have access to campaign and poll-tested Facebook templates that will help power your social media efforts without the expensive art costs. Use these ads for your organic or boosted posts, or at any stage of your paid political ad efforts – from Name ID to GOTV. All designs are compliant with Facebook’s best practices and built to adhere to their 20% text rule, giving you one less thing to worry about.
Get the most out of these templates with these 3 tips:
1. Include a call to action. Inspire your customers to take action and give them the tools to do so. Make sure your call to action link matches the link in your ad. For example, if you’re asking for a donation, your ad should link to a page where they can give to you! If you’re asking for volunteer sign-ups, your ad should link directly to a volunteer sign-up page.
2. Create boosted and organic posts. You can use our 30+ free designs to create graphics to go along with your social media posts, or throw a few dollars behind it and make it a boosted post. Boosted posts will be more widely seen by your audience. Facebook easily allows you to target viewers of your boosted post. Learn more here.
3. Communicate strategically. Target specific voters with ads tailored to your desired action and plan your call to action based on the time in the cycle. For example, early in the cycle, you may use bio-focused designs to ensure your voters know about your campaign. In October, you may switch to Get Out the Vote designs to ensure your voters remember when, where, and how to support you. Think strategically!
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Solid research is a prerequisite for winning your political campaign. Team SpeakEasy is here to help you dive in and learn exactly what you need to research to win your bid for office. Keep reading for a few of the tips you’ll find in 101 Steps to Victory: A How-To
Thinking about running for office? Have a million questions about how to get started, gain campaign support, and win? We’re here to help. Keep reading for a few of the tips you’ll find in 101 Steps to Victory: A How-To Guide for First-Time Political Candidates. This free e-book outlines the
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