When your voter receives your direct mail piece, you want them to immediately notice your well-crafted position statements, varied list of endorsements, and eye-catching photography – not a typo! That’s why our team has put together our best proofreading tips that help us spot errors when we proof. We’ve also
3 Tips for Maximizing the Impact of your Free Facebook Ad Template
Our Facebook ad templates are here – and they’re complimentary when you create an account with SpeakEasy! Our users now have access to campaign and poll-tested Facebook templates that will help power your social media efforts without the expensive art costs. Use these ads for your organic or boosted posts, or at any stage of your paid political ad efforts – from Name ID to GOTV. All designs are compliant with Facebook’s best practices and built to adhere to their 20% text rule, giving you one less thing to worry about.
Get the most out of these templates with these 3 tips:
1. Include a call to action. Inspire your customers to take action and give them the tools to do so. Make sure your call to action link matches the link in your ad. For example, if you’re asking for a donation, your ad should link to a page where they can give to you! If you’re asking for volunteer sign-ups, your ad should link directly to a volunteer sign-up page.
2. Create boosted and organic posts. You can use our 30+ free designs to create graphics to go along with your social media posts, or throw a few dollars behind it and make it a boosted post. Boosted posts will be more widely seen by your audience. Facebook easily allows you to target viewers of your boosted post. Learn more here.
3. Communicate strategically. Target specific voters with ads tailored to your desired action and plan your call to action based on the time in the cycle. For example, early in the cycle, you may use bio-focused designs to ensure your voters know about your campaign. In October, you may switch to Get Out the Vote designs to ensure your voters remember when, where, and how to support you. Think strategically!
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The key pillar of any campaign is communicating effectively with your target voters. But not all voters are reachable through just one channel. While some voters may spend hours on their phones, others are more easily persuadable through direct mail. SpeakEasy Political helps campaigns overcome this messaging challenge by offering cutting-edge
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