This plan is a great option for a smaller budget campaign, a late fundraising campaign, or a campaign with strong grassroots support that simply wants to supplement their ground game with a boosted presence online. This static banner program puts an emphasis on reaching voters on news, entertainment, and other campaign-safe sites.
A program like this could strategically use a call-to-action (CTA), like a “Learn More”, “Join Us”, or “Vote Now” button embedded in the ad to drive traffic to a campaign website or Facebook page. Changing your CTA to encourage specific action is a simple way to lead voters to your candidate’s bio and message and drive your constituents to the polls.