By
Danielle Winterhalter
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In fast-moving political campaigns, a key challenge is often gathering and aggregating data to make informed optimization decisions. For example, should a campaign shift budget to increasing the frequency of their intro video, or route funds toward their fundraising-focused Facebook campaigns? One of the best ways to make these decisions is
As we kick off 2023, we wanted to share a round-up of 2022’s most viewed blogs for anyone doing a little start-of-the-year reading! Check them out below: School Board Campaigns at Any Budget: Join our Head of Client Strategy, Kees Nordin, for a rundown of school board budget and media
As 2022 comes to a close, political campaigns are ramping up ahead of crucial 2023 election dates. From school boards to State Legislatures, there are thousands of important state and local elections taking place next year — proving that there are truly no off years in politics! This year at