Political Digital Fact of the Day: Yes, Your Grandmother is on Facebook

Facebook campaign for political candidates
Share on facebook
Share on twitter

A Facebook Campaign is a Key Tool for Political Candidates.

At this point, your Grandmother might be more likely to be on Facebook than your 18-year-old niece. They can both vote. So the idea that social media is just for young voters just isn’t borne out by the facts.

Young people are increasingly opting out of traditional cable and watch less and less traditional broadcast television, which means social and digital media are more and more vital for reaching voters under age 40. But that doesn’t mean older voters are not on social media or can’t be reached by digital channels.

So, if your target is older voters – and older people vote in much higher numbers than younger voters – don’t forget social and digital media.

Believe it or not we still hear from candidates who say “my district is different – people don’t use Facebook here.” Nope. They do use Facebook and Twitter and Instagram and the internet to look for information on candidates and causes.

Creating and placing ads on Facebook is easy. Just pick a template on SpeakEasy Political, upload your photo and change the text. When you’re happy with your ad, target your voters, and checkout. Your ad will be displaying in 72 hours or less.

Facebook campaign ad for political campaigns

PROTIP: Facebook will automatically “optimize” your content based on what is doing well. So it is usually a good idea to feed this optimization engine with four or five different types of ad campaigns, and then let it work for you. This optimization tool is free on Facebook.

Learn more on how to build a digital strategy for your campaign in the recently released e-book, 12 Must-Know Facts About Digital Media, by SpeakEasy Political founders Eric Jaye and Danielle Winterhalter.

DOWNLOAD THE FULL E-BOOK NOW

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email

Read More

Two women are putting paper ballot in box.

Media Tactics to Engage the Youth Vote

Our latest midterm election saw the second-highest youth voter turnout in almost three decades, just behind the 2018 cycle – indicating young people are increasingly more interested in the political process. According to the Walton Family Foundation’s post-election report, 1 in 3 Gen Z voters wished they were more informed

Read More »
Colorful overlapping silhouettes of people voting.

[September Edition] What We’re Reading: 2023 Campaign Resources

At SpeakEasy, we know that there are no such things as “off years” in elections. Any given Tuesday could hold significant implications for local communities. This is especially true for the thousands of candidates and campaign operatives working around the clock in advance of our elections this fall. In our

Read More »
Voting and election concept. Vector flat illustration.

Challenges and Opportunities for Local Campaigns

The traditional conversation around politics often centers on presidential or federal races — and misses the opportunity to talk about state and local races. But at SpeakEasy, we’re big fans of putting these learnings from national races and the unique opportunities created by local programs front and center. Below, we’ve

Read More »