It Isn’t Enough to Schedule Political Campaign Events Online – You Still Need to Let Voters Know Where to Find You.

As candidates, campaigns an­­d causes struggle to find a way to reach voters during the Covid-19 emergency digital-first tools like Facebook Live, Zoom House Parties and virtual phone banks have replaced traditional face-to-face campaigning.

In the first days of the coronavirus pandemic these digital tools built organic audiences of some size. But as the emergency has continued, the sad reality of Facebook Live events attended by a candidate, her manager and maybe her spouse have become all too common. We are learning it isn’t enough just to post an event and expect your voters will attend. Just like in the good old days of traditional campaigning, you need to work it to build an audience.

That’s why at SpeakEasy Political we have developed a new toolkit you can use to help drive traffic to your virtual events – from announcements of your upcoming tele-town hall to ways to build a robust audience for your online meet and greets.

Please take a look to see if these new banner ads are right for you as you work to win your campaign in these difficult days. As always, you can upload your own lists to serve or you can access built-in TargetSmart data to make sure you are reaching your target voters.

Thanks and stay safe.