In January’’s “What We’re Reading,” the SpeakEasy team is all about content — how to produce it, where folks are consuming it, and which ad formats are successfully shifting audience behavior. Dive in here: Why vertical videos make a difference in your content. With 57% of global video views coming from mobile
Your October Media Plan: 3 Messages Every Campaign Needs Right Now
It’s go time.
With Midterms right around the corner, there is no better time to craft media strategies that will move voters to the polls. And with SpeakEasy, creating effective media programs has never been easier.
This October, make sure you have messaging built around the following, important topics:
With about a month left until Election Day, it’s important to let your voters know if you’ve received any exciting endorsements you’d like to share! Check out our endorsement focused digital and mail templates that you can customize and launch in minutes.
Victory in the November elections could come down to one factor – voter registration. But, most voters in America report that they have never been asked to register to vote.
We want to help. Check out a new suite of Voter Registration ads that can be targeted to your voters who are not yet registered to vote through online digital ads. Pair these with a Name ID template to let voters know to vote for you!
Get Out The Vote (GOTV)
In the last two weeks before Election Day, launch a GOTV digital campaign targeting voters in your district! This last effort can help make sure your campaign is at the top of your voters’ minds as they head to the polls. Scroll through SpeakEasy’s GOTV digital ad templates below!
Industry tip: Running ads on Facebook? Facebook will not let any new political ads launch in the week leading up to the Election, starting on Nov. 1st. If your ads are already running, they won’t turn off, but you will not be able to add any information or make edits. For any last minute messaging around GOTV, use programmatic pre-roll and banners! With SpeakEasy, your ads can be launched in no time with micro-targeted data!
Share this post
In December’s “What We’re Reading,” the SpeakEasy team is sharing the articles we read this month around AI regulation, victories in voter registration efforts, and the shift in how people are consuming the news. Stay tuned for our first edition of 2024 next month — and in the meantime, we’re wishing
This month, our team is diving into cookie-less targeting challenges and opportunities, shifting ad platform dynamics, and the impact of the Democrat’s focus on sustainable and actionable data sharing in shaping next year. Disney Expects to Pay Comcast at Least $8.6 Billion to Buy Out Hulu Stake, Final Price Tag Could