Direct Mail Case Study: Amber Childress

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Amber Childress is an active parent and digital marketing entrepreneur raising her son in Oakland, California. As a parent and community volunteer, Amber understood how much support and advocacy is needed to ensure that quality education is accessible for all students. In 2016 she decided to run for the Alameda County Board of Education, taking on a two-term incumbent, and used SpeakEasy Political to reach the voters who delivered her win.

With a budget of about $8,000 to spend on mail, Amber followed up on a suggestion to use SpeakEasy Political. It turned out to be a good decision. The process was quick and budget friendly for her 12,500 piece mail run. While SpeakEasy Political is an online based platform, the company was able to provide personalized support. A day after she submitted her piece, it was proofed and at the mail house.

Amber won her race by 1,600 votes. SpeakEasy Political was proud to partner with her to provide high-quality, cost-effective direct mail that helped to move the needle. Amber’s story is what inspired SpeakEasy Political: there are thousands of hard working people in America who would make great public servants, but are too often priced out of the democratic process. SpeakEasy Political lowers the barrier to entry by offering high-quality, do-it-yourself direct mail at an affordable price point.

Amber believed in herself, and we believe in her. We’re so glad that she rolled up her sleeves and went to work. We’re proud to stand behind Trustee Amber Childress and others who are looking to make a positive difference in the world.

 

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