In January’’s “What We’re Reading,” the SpeakEasy team is all about content — how to produce it, where folks are consuming it, and which ad formats are successfully shifting audience behavior. Dive in here: Why vertical videos make a difference in your content. With 57% of global video views coming from mobile
How to Boost A Post on Facebook in 6 Steps
A strong Facebook presence can be incredibly helpful for political races at all levels, but the process for getting your political ads up and running on Facebook can be confusing. Have no fear – SpeakEasy’s got your back! In this blog, we’ll walk you through the process of creating a Facebook disclaimer for your campaign so you can get your Facebook ad program going.
In order to run political ads on Facebook you need to confirm your identity and create a political disclaimer. This entire process may take several weeks, so it is best to get it underway as early as possible. First, you’ll need to verify your identity, and then you can set up your disclaimer (which states who the ad was “paid for by”).
Follow the steps below and download our Facebook Disclaimer Guide to create your disclaimer and start running your ads!
Step 1: Select a Goal
Our recommendation is to select “Automatic” as your goal. This will allow Facebook to choose the goal they see best fit for your post.
Step 2: Select Button or your Call-to-Action
Although Facebook does not require you to choose a button, it is best practice to include one that matches the goal you intend to achieve with your post. If your goal is to get more visits to your website so that people can learn more about you and your campaign, we recommend selecting the “Learn More” button.
Step 3: Switch on the “Special Ad Category” button
Whether you are running Facebook ads or boosted posts, Facebook requires that all paid political content include a “Paid for by” disclaimer. Click here to learn how to properly set-up your political disclaimer.
Step 4 – Choose your Audience
When boosting a post on Facebook, you have three main options when it comes to selecting your audience. You can target: people who have liked your page, people who like your page and their friends, or you can select demographics, interests and behaviors to build an audience of your own.
To create an audience for a boosted post, select the location, age, gender and interests of the people you would like your ad to reach.
Here’s an example on how you would build an audience:
- Select “all” in the gender category
- Include ages 18-65+ in the age category
- Include specific zip codes you would like to reach, or “drop a pin” in the specific geographic area that you would like to target. Once you do this, you are able to adjust the radius from a 1 mile to 50 mile range.
Step 5: Set Your Campaign Budget and Duration
To set the duration of your boosted post, simply input the amount of days you would like your post to run for and the maximum budget you would like to spend. Facebook will try to evenly spend your budget across the duration of your boosted post.
Step 6: Choose Placements, Add Payment Method, and click “Boost Post Now”
If your Instagram and Facebook page are connected, select both platforms to reach a wider audience.
Add your preferred payment method; you have the option to connect to an online banking account, pay via PayPal or you can pay via credit/ debit card.
Lastly, click “boost post now” to begin running your boosted post. Every boosted post goes through a review process which is typically completed within 24 hours, although in some cases it may take longer.
Once you create your audience, this meter informs you on the potential audience size and will let you know whether your audience is too specific or too broad. You want the dial to be as close to the middle as possible.
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In December’s “What We’re Reading,” the SpeakEasy team is sharing the articles we read this month around AI regulation, victories in voter registration efforts, and the shift in how people are consuming the news. Stay tuned for our first edition of 2024 next month — and in the meantime, we’re wishing
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