With nearly 3 billion monthly active users across the world, Facebook is an incredibly valuable political marketing tool. With its ability to both target specific lists, interest-based audiences, and ‘look a like’ segments – Facebook can be leveraged to advance political messaging & increase audience engagement. As attention has rightly
How To Set Up Your Facebook Political Ads Disclaimer
A strong Facebook presence can be incredibly helpful for political races at all levels, but the process for getting your political ads up and running on Facebook can be confusing. Have no fear – SpeakEasy’s got your back! In this blog, we’ll walk you through the process of creating a Facebook disclaimer for your campaign so you can get your Facebook ad program going.
In order to run political ads on Facebook you need to confirm your identity and create a political disclaimer. This entire process may take several weeks, so it is best to get it underway as early as possible. First, you’ll need to verify your identity, and then you can set up your disclaimer (which states who the ad was “paid for by”).
Follow the steps below and download our Facebook Disclaimer Guide to create your disclaimer and start running your ads!
How To Confirm Your Identity On Facebook
- To begin your personal page’s verification process you will need to log into your personal Facebook profile. First you’ll select Settings and Privacy > Settings > Account Settings. From there, you’ll select the option to “View” your Identity Confirmation. You will need to submit your password, and then you’ll be taken to a screen where you can select “Start Identity Confirmation.” Once you begin this process, Facebook will ask a few questions regarding your identity (e.g. what county you currently reside in; what streets you have lived on).
- Next, you’ll need to add two-factor authentication (2FA) to your personal profile. If this step is missed, Facebook will not be able to mail you your access code, so don’t forget it! On your personal profile, head to Settings and Privacy > Security and Login. You’ll see an option to use 2FA and click “Edit.” Choose the security method you want to add and follow the on-screen instructions.
- After you’ve got 2FA set up, Facebook will mail a unique code to the residential mailing address that you provided in step one. Please note it may take 3-7 business days to receive the letter. After you receive your code in the mail, you will enter that code in your personal Facebook’s settings.
Creating Your Disclaimer
- The next step is to link your ad account to the 2FA and create your disclaimer. If you are managing your campaign’s Facebook account with Facebook Business Manager, you’ll want to use Business Manager for this step. First select Settings > Issue, Electoral or Political Ads. Under “Link Disclaimers For This Page,” select “View,” and agree to comply with their Terms and Conditions.
- Under “Enable,” select the ad account you’re planning to use to run your political ads, and then click “Next.” Then you’ll add your approved disclaimer.
- When creating your political disclaimer, be sure to have the following available:
- Organization’s Legal Name
- EIN Tax ID (with a PDF copy of legal form, W-9 / EIN form)
- Organization Address and Phone
- Organization Website, and reachable email with matching domain (I.E., website: speakeasypolitical.com, email: [email protected]).
Your Facebook page can unlock boundless possibilities for you to reach your voters. It also gives you an open line of communication with your volunteers, who you can organize into Facebook groups. You can promote your upcoming events and share your involvement in the community. Finally, when crunch time comes along, you can run targeted ads while out on the campaign trail – amplifying your message online as you get out the vote. We hope you found this blog informative, and feel free to let us know about any questions or comments you may have about getting your Facebook page and disclaimer set up – we’re here to help!
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