Get Out the Vote (GOTV) weekend is almost here! Even as voters continue to vote early and through mail — the weekend before Election Day is still an often-pivotal time to energize and mobilize your electorate. And in our increasingly digital world, technology has opened up new avenues to connect
Instagram’s New Requirement: Switching to a Business Profile for Advertisers
With social media platforms changing almost constantly, our team of digital experts are always on the lookout for the updates that will most closely impact political campaigns. In the latest change — Instagram is rolling out new profile requirements for running paid ads.
What’s the Latest?
Beginning October 25th, 2023, advertisers must convert their Instagram accounts from personal accounts to business profiles in order to run Instagram ads.
Why the Switch to Business Profiles?
The transition to business profiles is intended to empower advertisers by giving them access to additional insights and metrics. With a business account you can see metrics from your paid ad program including click-through rates and engagement metrics, as well as organic metrics like impressions and post shares from your account. This is especially important for campaigns looking to measure the impact that their paid ads have on their organic social media content strategy.
Account Privacy and Instagram Placements
To convert your account to a business account, your account must be set to public — which is already something we recommend for campaign accounts to make it easier to access your content. If you prefer to keep your account private, paid Instagram ads will not be available for your campaigns.
How to Convert to a Business Account
Converting your Instagram account to a business profile is a straightforward process. To get started, follow these steps:
- Toggle to your profile: Open Instagram and navigate to your profile.
- Tap the profile icon: This is located in the upper right corner of your profile.
- Go to Settings & Privacy: From there, select “Settings & Privacy.”
- Access Account type & Tools: You may need to scroll down to find this option.
- Switch to a Professional Account: Select the “Professional Account” option.
- Select a Category: Choose a category for your account. While this can be displayed on your profile, it’s not required. You can toggle it off or edit it at any time.
- Confirm: Confirm your choice to switch to a professional account.
- Fill in your contact details: You can choose to hide your contact information once your account is configured. Additionally, you can opt out of sharing your information at this step.
- Allow Meta permission: Grant Meta permission to connect with your account.
Reverting to a Personal Account
You can easily revert to a personal account. Common reasons for reverting might include the end of a campaign or a preference for a private account. Simply access your account settings and follow the steps to switch back to a personal profile.
Want to learn more about our approach to digital placements and ad set up? We’d love to chat! Please feel free to send us an email at [email protected] or book a time to speak with us below:
Share this post
This month, our team is diving into AI challenges and opportunities, emerging ad placements, and the impact of voter engagement ahead of the 2023 and 2024 cycles. Read something particularly interesting this month about voting trends, media, or political tech? Drop us a comment below and let us know what
Our latest midterm election saw the second-highest youth voter turnout in almost three decades, just behind the 2018 cycle – indicating young people are increasingly more interested in the political process. According to the Walton Family Foundation’s post-election report, 1 in 3 Gen Z voters wished they were more informed