[May Edition] What We’re Reading: 2023 Digital Trends For Campaigns

Digital media reading list
Share on facebook
Share on twitter

As digital best practices and media tools evolve, SpeakEasy is helping campaigns and causes stay up to speed with the latest landscape changes.

Our media strategists are always looking for ways to bring the latest digital capabilities to Democratic campaigns across the Country — which is why we’re excited to launch our new blog series — “What We’re Reading.”

This series features a monthly round-up of articles and insights on the latest digital trends: check out our first edition below and let us know what you’re reading in the comments!

Google Analytics 4 Is Here: Four Things You Need To KnowGoogle Analytics, a platform campaigns widely use to track website traffic and engagement, is undergoing a significant upgrade. From interface updates and metrics changes, to an increased focus on predictive analytics — this article breaks down the biggest platform changes you need to know.

Why some advertisers are reconsidering old school marketing channels – Don’t automatically count out “old school” outreach and voter contact strategies such as direct mail and Out of Home ads, especially as digital privacy regulations continue to shift. This article from Digiday explains why some advertisers are starting to think differently about their media mixes.

House Democrat unveils legislation requiring disclosure of AI use in political ads – With AI conversations happening across the media, technology, and political landscapes — we’re staying up-to-date on the latest legislation looking to regulate the usage of AI and “deep fakes” in political advertising. 

Google introduces 30-second non-skippable ads for users who watch YouTube on TVs – Youtube is rolling out changes to their YouTube TV offerings to allow advertisers to tell longer, non-skippable stories on TV screens. This new ad format could lend itself particularly well to a 30-second candidate intro piece, an endorsement ad, or a rapid response ad on the platform.  

Call Your Lawyer or Call Your Consultant? Rise Of Data Privacy Laws Will Cause Headaches For Campaigns – As political advertising laws rapidly change – campaigns across the country are preparing to react to changes in these privacy and disclosure laws. This article from Campaigns & Elections shares how people in the industry — from lawyers to consultants — are preparing to navigate these changes ahead of 2024.

Our team is standing by to support the candidates and campaign teams who are stepping up to run. Should you have any questions — or if there is anything our team can do to support your media planning — we’ve included the option to book a time to chat here:

Share this post

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email

Read More

2024 Political Campaigns: Beyond Programmatic for Maximum Reach

While programmatic advertising (a process of buying digital ad space through real-time bidding and automation) has become a cornerstone for reaching voters, relying solely on this method — or any method — falls short of the maximum reach available to many campaigns. Embracing a multi-channel approach is essential to maximize

Read More »

[January Edition] What We’re Reading: 2024 Campaign Resources

In January’’s “What We’re Reading,” the SpeakEasy team is all about content — how to produce it, where folks are consuming it, and which ad formats are successfully shifting audience behavior. Dive in here:  Why vertical videos make a difference in your content. With 57% of global video views coming from mobile

Read More »