As COVID-19 has dramatically impacted all aspects of daily life, there remains a widening gap and need for community support around the world. This interconnectedness presents a dilemma, as the world is more in need of volunteers and extra hands than ever before. While vaccines are rolled out and many
SpeakEasy and TargetSmart Power Democratic Efforts with Data-Integrated Ad Suites
Washington, DC – The COVID epidemic has highlighted for so many Americans the importance of political leadership, yet due to extended quarantine policies, more than 2 million fewer Americans have registered to vote in 2020 as compared to 2016. As social distancing requirements have back-benched door-to-door canvassing and field efforts, Democrats are refocusing their energy on the digital space.
SpeakEasy Political, a pioneer in online political advertising, has partnered with TargetSmart, the industry leader in consumer and political data, to provide a set of creative digital ads that are pre-coordinated with data optimized to reach non-registered voters.
“Campaigns are playing catch-up all over the country,” said Danielle Winterhalter, SpeakEasy’s Managing Partner. “In order to beat Donald Trump and win important campaigns up and down the ballot, we need to dive into digital alternatives to the ground game that has historically given Democrats a registration advantage. Our creative ad suite, paired with TargetSmart’s industry leading data, will help boost democratic registration efforts as we head into the fall. Any democratic campaign or cause can access and deploy these ad sets on a schedule and budget that fits their needs.”
“We’re thrilled to partner with SpeakEasy to help build the Democratic bench,” said Andrew Brown, CSO at TargetSmart. “We’re focused on helping Democrats innovate to win elections – and integrated, self-service tools like SpeakEasy provide a tremendous advantage to smaller budget campaigns that need better targeting, strong creative, and affordable execution.”
The collaboration gives campaigns interested in running digital programs access to professionally designed creative, premium inventory, and integrated targeting capabilities – all at a price point accessible to those running budget-conscious campaigns. Users create an account, select a pre-designed template, and customize the ad to fit their campaign. With TargetSmart data built into the SpeakEasy platform, clients can then select the right voter targets for their campaign, choose their run dates, and place their digital buy from their computer. For clients looking for additional support with targeting or messaging, the team also offers a managed service option.
Take the collaboration for a spin at www.SpeakEasyPolitical.com/digital.
SPEAKEASY POLITICAL is a self-service digital media firm serving Democrats and progressive organizations. With templated professionally designed political creative, premium inventory, and integrated voter data, they leverage technology to cut advertising costs for Democratic candidates and organizations.
TARGETSMART is the leading provider of political data that enables campaigns and organizations to successfully communicate with large audiences through personalized outreach. Their politically-focused approach combines consumer data, analytics, data integration, and consulting solutions for micro-targeted, multichannel marketing strategies.
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The world of digital advertising throws around a lot of jargon. There is a constant flow of acronyms, technical terms, and insider language that can be overwhelming to anyone outside this landscape looking to either get involved in or manage digital strategy for a campaign. So, in this series, we’ll
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