[September Edition] What We’re Reading: 2023 Campaign Resources

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At SpeakEasy, we know that there are no such things as “off years” in elections. Any given Tuesday could hold significant implications for local communities. This is especially true for the thousands of candidates and campaign operatives working around the clock in advance of our elections this fall.

In our latest installment of “What We’re Reading” — we’re diving into 2023 election trends, voter registration data, and emerging ad tech to help power campaigns of all sizes.

How Early Voting Will Control the Effectiveness of Political Ads. With a reported 92% increase in early voting in 2022 compared to the 2018 midterm cycle, effective campaigns are increasingly focused on tailoring their media plans to avoid reaching people who have already voted. We’re big fans of this Ad Age article highlighting the importance of communicating with voters sooner rather than later — especially to avoid missing the window before they vote. 2023 candidates: check out this data-driven article to help refine your early voting strategy. 

Assessing AI Transcription Tools: Uses For Internal Comms and Field Programs. Time (and money) are arguably the most valuable commodities on local campaigns — and recent trends in AI have the potential to extend those resources. This article from Campaigns & Elections breaks down the pros and cons of using AI-powered note taking services to streamline communications and field programs within the political ecosystem. 

What drives voters? The years with the biggest spikes in voter registration. In 2022, more than 120 million Americans cast their ballots — an impressive number despite a 4.4% decrease in voter turnout as a percentage of those registered to vote from 2018. This article has a don’t-miss chart highlighting the historical ups and downs in voter registration.

Google Stomps On Adalytics Analytics; It Also Settles One Antitrust Case As Others Head To Trial. The controversy regarding YouTube’s misleading ad analytics (check out our team’s breakdown here) and ad targeting continues as the company pushes back on recent reports that they are serving targeted ads to children watching YouTube. Our takeaway — the conversation is likely to continue, making it more important than ever for candidates to leverage a wide variety of media platforms to reach voters.

These Are the Political Books You Actually Want to Read. Our readers working on 2023 campaigns likely don’t have much time in their days for reading — but you might want to bookmark this Politico article for a much deserved post-election break! On our list: The Last Hundred Years by Jane Smiley and The Final Revival of Opal & Nev by Dawnie Walton.

Our team is standing by to support the candidates and campaign teams who are stepping up to run. Should you have any questions — or if there is anything our team can do to support your media planning — we’ve included the option to book a time to chat here:

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