Who doesn’t like a good get together? Political House Parties are a great way for a candidate to persuade voters, engage supporters, and recruit volunteers. Being in a room with like-minded people focused on making their community better can invigorate your campaign and mobilize your supporters. But amongst all the hospitality and networking, don’t forget these 3 Must-Dos:
MAKE THE HARD ASK
Let’s face it —asking for money can be daunting, and asking for money. But no modern campaign can be a success without financial support. A House Party is an opportunity to make a hard ask of your supporters. Specificity is the key to all campaign organizing—ask them to take a specific action that is more concrete than some vague general concept of support. If you have a mail program you’re working on, or need to pay rent at your campaign office – share your expenses with the group and let them know how they can help!
A good tip for fundraising – determine how much you’ll need in your Campaign Budget and share that with your supporters. People like to feel like they’re helping you raise towards a goal!
GET FACE TIME
I’m not talking about the iPhone app, but one on one conversations with people that you already know or have met before. Truth is it can be difficult to convert someone from undecided to voter, or from supporter to volunteer, especially if you have only interacted once or twice with them. Between invitations, reminders, the event itself and follow-ups, a house party is a chance to establish a real connection with your supporters. Listen, engage, and then make sure to follow up.
House Parties are a great place to find volunteers for your campaign. By showing up, they’ve already demonstrated they are willing to give you some of their time. Getting to hear from you in an informal setting also helps them feel personally connected to you and with the success of your campaign. Make sure you have a volunteer sign-up sheet so your guest will be able to show their willingness to help your campaign.
To get started planning your next house party – download our free downloadable House Party Kit filled with best practices and templates. Looking for a couple more tips to make your House Party Program a success? Subscribe below to our blog to receive our next post.