[August Edition] What We’re Reading: Media Trends for Campaigns

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In our latest installment of “What We’re Reading” — we are diving deeper into emerging media trends, developments in voter registration tactics, and how this summer’s elections are informing what we know about voters’ choices in 2023. 

Some states are trying to boost youth voter registration. Here’s what they’re doing. Don’t miss this NPR article about the innovative approaches states, elected officials, and organizations are taking across the country to help make it easier for young people to register to vote. From automatic voter registration to pre-registration to support those under 18 — this article shares an important overview of the tools in place to help break down some of the traditional barriers to registration.

Digital newspaper publishing market to grow by USD 8,207.72 million from 2022 to 2027. People are getting their news online — and the market for digital newspapers continues to grow. For campaigns planning their 2023 and 2024 media programs, this data is an important consideration when looking at where to reach news-consuming voters. What does this mean in practice? While an ad in the physical newspaper can still be a powerful tool, we recommend exploring digital placements on local and national news sites too. SpeakEasy’s team of digital strategists can help you with these placements — book a time to chat here to learn more.

Programmatic Ads: Coming Soon To A Theater Near You. Within the year, advertisers will be able to programmatically target audiences while they’re sitting with their popcorn waiting for the movie to start. National CineMedia (NCM) just announced that they are rolling out programmatic buying — meaning that advertisers can engage in real-time bidding as narrowly targeted as by ZIP code — as opposed to having to pre-buy advertising inventory in theaters.

This analysis shows which voters rejected Ohio’s Issue 1 measure. This PBS article explores how Ohio voters cast their ballots on Issue 1. This article explores trends in voting behavior, Republican crossover voters, and advance voting. These insights are another important tool as upcoming campaigns and initiatives refine their messaging and strategy.

4 Reasons to Keep Radio in Your Advertising Arsenal. While there are hundreds of different ways to reach voters across online and traditional media, radio is still a crucial touchpoint when we consider how people spend their time interacting with media. This article from Campaigns & Elections breaks down the value of considering radio partnerships and ads in your media mix.

Our team is standing by to support the candidates and campaign teams who are stepping up to run. Should you have any questions — or if there is anything our team can do to support your media planning — we’ve included the option to book a time to chat here:

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