This month, our team is diving into AI challenges and opportunities, emerging ad placements, and the impact of voter engagement ahead of the 2023 and 2024 cycles. Read something particularly interesting this month about voting trends, media, or political tech? Drop us a comment below and let us know what
It’s Almost 2023 Get Out the Vote (GOTV) Weekend!
Get Out the Vote (GOTV) weekend is almost here! Even as voters continue to vote early and through mail — the weekend before Election Day is still an often-pivotal time to energize and mobilize your electorate. And in our increasingly digital world, technology has opened up new avenues to connect with voters, even down to the final hours of your campaign.
What are the primary goals of GOTV?
Mobilizing your base: One of the primary objectives of GOTV is to mobilize a candidate’s existing support base. Your team and volunteers can connect with your identified supporters who have not yet voted — knocking on doors, making phone calls, and sending digital reminders such as texts and emails.
Increasing voter turnout: This weekend focuses on boosting voter turnout, ensuring that registered voters show up at the polling stations on Election Day or remember to mail in their ballot. The impact of even a few percentage points in increased turnout can significantly affect the outcome of an election.
Persuasion & education: And while GOTV is primarily about mobilization, it can also present a final opportunity to persuade undecided voters and educate them about the candidates and issues at stake. It’s a moment for last personal conversations and impactful interactions.
Digital Tools for Voter Engagement
The digital age has transformed how we communicate, and this is no different for political campaigns of all sizes. Many different kinds of digital tools can be used in your GOTV toolbox, including:
Social Media: Platforms like Facebook, TikTok, Twitter (X), and Instagram have become increasingly valuable tools for political campaigns. You can reach out to your followers with polling place locations, election reminders, and messaging surrounding the importance of what’s on the ballot. These channels are also strong avenues for social sharing — encourage your core supporters to share your content and remind their friends and family to vote.
Email Campaigns: A targeted email with information about polling locations, early voting options, and even personalized reminders based on the recipient’s voting history can be a helpful reminder for voters.
Text Messaging: Campaigns can send out personalized messages reminding people to vote and providing crucial information about voting procedures in their own districts.
Online Ads: Targeted online ads can reach specific demographics or geographic areas, delivering voting reminders and election information directly to potential voters. At SpeakEasy, we offer easy-to-customize GOTV digital templates to reach your voters in the final days of each election cycle.
Want to learn more about our approach to digital placements and launch your GOTV campaign? We’d love to chat! Please feel free to send us an email at [email protected] or book a time to speak with us below:
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