By
Eric Jaye
Here’s the very bad news – most political campaigns buy digital ad space in a way that means higher rates, limited reach and poor access to premium inventory. And in a close race, these mistakes could be the difference between winning and losing.
The good news – there is a solution.
At SpeakEasy Political we have created a platform where small and medium sized campaigns can buy digital ad space by accessing high-quality media and the best digital inventory — without having to pay premium prices.
Powerhouse firms buy digital ad space by accessing premium inventory on marketplaces known as “the exchanges,” giving them access to discounts that are out of reach to individual buyers. As in many industries, high volume purchasers pay a lower rate per order. SpeakEasy Political has unlimited access to multiple seats on the exchanges through our parent firm, Storefront Political Media, which has placed over $20 million in digital advertising this cycle. We have full access to their volume discounts and premium inventory.
Right now, most campaigns are placing the bulk of their ads through Facebook and Google platforms. These campaigns don’t have access to the premium space available on the ad exchanges, where the pros secure the very best inventory. That means your ad might be seen on Facebook, but not on premium content sites like CNN, your local newspaper or many other sites that are “brand safe.”
Facebook and Google are making it harder and harder for small campaigns to place their ads because of their new security procedures. But even if you can navigate those many barriers and gain access to the two big platforms – you still have a problem. Without access to the exchanges you are unlikely to reach enough of your likely voters.
We have solved that problem for small and medium sized campaigns (and even a number of large ones). Check out SpeakEasy Political to see how we can help you place your banner ads, videos, Facebook ads and other content using our access to discounts and exchanges. Browse our pre-built creative that you can use to modify and launch campaigns in less than an hour.
Plus, all our clients gain access to our partnership with premium data vendor TargetSmart – meaning the very best voter lists are integrated into our service, in addition to any lists that you want to upload.
With just 27 days until Election Day – campaigns can’t afford to make big mistakes. We’ve figured out how to keep our clients from making one of the biggest mistakes online – paying too much for less than premium inventory.
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