By
Bergen Kenny
Washington, DC – In an effort to provide Democratic candidates and progressive organizations with effective, affordable communication tools, TargetSmart, the leading data provider to Democratic campaigns and causes, has partnered with SpeakEasy Political – a self-serve political ad platform for Democrats – to bring top of the ticket digital tools to down-ballot races.
The collaboration gives campaigns interested in running multi-platform digital programs access to professionally designed creative, premium inventory, and integrated voter targeting capabilities – all at a price point accessible to those running budget-conscious campaigns. With this partnership, clients can create an account, select a pre-designed template, and customize the ad to fit their campaign. With TargetSmart data built into the SpeakEasy platform, clients can then select their voter targets, chose their run dates, and place their digital buy from their computer. For clients looking for additional support with targeting or messaging, the team is also offering a managed service option.
“At SpeakEasy, we work to leverage technology to lower barriers to political participation and build sustainable systems that support the growing bench of Democratic candidates. Partnering with TargetSmart advances our mission of empowering down-ballot campaigns with the best tools available,” said Bergen Kenny, SpeakEasy’s CEO and co-founder.
“We’re thrilled to partner with SpeakEasy to help build the Democratic bench,” said Andrew Brown, CSO at TargetSmart. “We’re focused on making it easier for Democrats to win elections through better data – and integrated, self-service tools like SpeakEasy provide a tremendous advantage to smaller budget campaigns that need access to accurate data and strong creative.”
Current SpeakEasy clients include Democratic state parties, caucuses, labor federations and individual candidates, while TargetSmart is known for powering civic-minded organizations from Democratic party committees to a variety of non-profit organizations.
Take the collaboration for a spin at www.SpeakEasyPolitical.com/digital.
SPEAKEASY POLITICAL is a majority female owned, self-serve digital media firm for Democrats and progressive organizations. With templated, professionally designed political creative, premium inventory, and integrated voter data, SpeakEasy leverages technology to cut advertising costs for Democratic candidates and organizations.
TARGETSMART is the leading provider of political data that enables campaigns and organizations to successfully communicate with large audiences through personalized outreach. Their politically-focused approach combines consumer data, analytics, data integration, and consulting solutions for microtargeted, multichannel marketing strategies.
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