Running paid political ads on social media isn’t a one and done process — many platforms such as Meta (Facebook and Instagram) and Google …
In our latest installment of “What We’re Reading” — we are diving deeper into emerging media trends, developments in voter registration tactics, …
The way we consume video content has rapidly changed over the past few years — and a new report indicates that streaming …
A recent report by Adalytics found that many advertisers may have been misled for years about Google’s proprietary TrueView skippable, in-stream video …
As we approach the halfway point of summer, campaigns and causes are monitoring the latest media trends — and incorporating those learnings …
As political candidates across the country communicate with voters across 2023 elections, Meta (Facebook and Instagram) verification is an important step to …
It’s Almost 2023 Get Out the Vote (GOTV) Weekend!
Get Out the Vote (GOTV) weekend is almost here! Even as voters continue to vote early and through mail — the weekend before Election Day is still an often-pivotal time to energize and mobilize your electorate. And in our increasingly digital world, technology has opened up new avenues to connect with voters, even down to …
It’s Almost 2023 Get Out the Vote (GOTV) Weekend! Read More »
[October Edition] What We’re Reading: 2023 Campaign Resources
This month, our team is diving into AI challenges and opportunities, emerging ad placements, and the impact of voter engagement ahead of the 2023 and 2024 cycles. Read something particularly interesting this month about voting trends, media, or political tech? Drop us a comment below and let us know what you’re reading! Meta Is Rolling …
[October Edition] What We’re Reading: 2023 Campaign Resources Read More »
Instagram’s New Requirement: Switching to a Business Profile for Advertisers
With social media platforms changing almost constantly, our team of digital experts are always on the lookout for the updates that will most closely impact political campaigns. In the latest change — Instagram is rolling out new profile requirements for running paid ads. What’s the Latest? Beginning October 25th, 2023, advertisers must convert their Instagram …
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Media Tactics to Engage the Youth Vote
Our latest midterm election saw the second-highest youth voter turnout in almost three decades, just behind the 2018 cycle – indicating young people are increasingly more interested in the political process. According to the Walton Family Foundation’s post-election report, 1 in 3 Gen Z voters wished they were more informed prior to voting. Today, we’re …
[September Edition] What We’re Reading: 2023 Campaign Resources
At SpeakEasy, we know that there are no such things as “off years” in elections. Any given Tuesday could hold significant implications for local communities. This is especially true for the thousands of candidates and campaign operatives working around the clock in advance of our elections this fall. In our latest installment of “What We’re …
[September Edition] What We’re Reading: 2023 Campaign Resources Read More »
Challenges and Opportunities for Local Campaigns
The traditional conversation around politics often centers on presidential or federal races — and misses the opportunity to talk about state and local races. But at SpeakEasy, we’re big fans of putting these learnings from national races and the unique opportunities created by local programs front and center. Below, we’ve broken down both the biggest …
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