Direct mail isn’t going anywhere yet. According to a recent report, the industry is continuing to grow year over year. And as …
As digital best practices and media tools evolve, SpeakEasy is helping campaigns and causes stay up to speed with the latest landscape …
With thousands of school board seats up for election in 2023, candidates nationwide are running to help determine the future of education …
With the continued rise of video advertising in the digital world — political campaigns are focusing on the most impactful ways to place …
In fast-moving political campaigns, a key challenge is often gathering and aggregating data to make informed optimization decisions. For example, should a campaign …
As we kick off 2023, we wanted to share a round-up of 2022’s most viewed blogs for anyone doing a little start-of-the-year …
[September Edition] What We’re Reading: 2023 Campaign Resources
At SpeakEasy, we know that there are no such things as “off years” in elections. Any given Tuesday could hold significant implications for local communities. This is especially true for the thousands of candidates and campaign operatives working around the clock in advance of our elections this fall. In our latest installment of “What We’re …
[September Edition] What We’re Reading: 2023 Campaign Resources Read More »
Challenges and Opportunities for Local Campaigns
The traditional conversation around politics often centers on presidential or federal races — and misses the opportunity to talk about state and local races. But at SpeakEasy, we’re big fans of putting these learnings from national races and the unique opportunities created by local programs front and center. Below, we’ve broken down both the biggest …
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Your Checklist to Run Political Ads on Meta
Running paid political ads on social media isn’t a one and done process — many platforms such as Meta (Facebook and Instagram) and Google require advertisers to complete a lengthy verification process. In 2018, Meta launched this policy in an effort to bring more transparency to political advertising on their platforms. The steps have changed cycle-over-cycle, and …
[August Edition] What We’re Reading: Media Trends for Campaigns
In our latest installment of “What We’re Reading” — we are diving deeper into emerging media trends, developments in voter registration tactics, and how this summer’s elections are informing what we know about voters’ choices in 2023. Some states are trying to boost youth voter registration. Here’s what they’re doing. Don’t miss this NPR article …
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Digital News Alert 🚨 Report Reveals Record Streaming TV Highs as Linear TV Declines
The way we consume video content has rapidly changed over the past few years — and a new report indicates that streaming services are hitting record highs while traditional linear TV continues to lose ground. Why is this shift especially relevant for political campaigns? This trend is impacting how campaigns and causes are budgeting for …
Digital News Alert 🚨 Report Reveals Record Streaming TV Highs as Linear TV Declines Read More »
YouTube’s Misleading Ad Inventory: What to Know & Implications for Political Campaigns
A recent report by Adalytics found that many advertisers may have been misled for years about Google’s proprietary TrueView skippable, in-stream video ads. This report points to billions in digital ad spend which was ultimately spent on small, muted, out-stream, auto-playing or interstitial video ad units running on third-party websites – not on YouTube, as …
YouTube’s Misleading Ad Inventory: What to Know & Implications for Political Campaigns Read More »
