In our latest installment of “What We’re Reading” — we are diving deeper into emerging media trends, developments in voter registration tactics, …
The way we consume video content has rapidly changed over the past few years — and a new report indicates that streaming …
A recent report by Adalytics found that many advertisers may have been misled for years about Google’s proprietary TrueView skippable, in-stream video …
As we approach the halfway point of summer, campaigns and causes are monitoring the latest media trends — and incorporating those learnings …
As political candidates across the country communicate with voters across 2023 elections, Meta (Facebook and Instagram) verification is an important step to …
With the ever-changing technology landscape, it can be difficult to decide how you want to reach voters, especially when it comes to …
2024 Political Campaigns: Beyond Programmatic for Maximum Reach
While programmatic advertising (a process of buying digital ad space through real-time bidding and automation) has become a cornerstone for reaching voters, relying solely on this method — or any method — falls short of the maximum reach available to many campaigns. Embracing a multi-channel approach is essential to maximize the impact of paid media. …
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[February Edition] What We’re Reading: Advertising Trends for Campaigns
This month, our team is exploring the latest social media trends, email security changes (and their impacts for campaigns), and how political ad spending is shaping the advertising industry as a whole in 2024. First look: Meta won’t recommend political content on Threads. Meta, the parent company of Facebook and Instagram, recently announced that its …
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[January Edition] What We’re Reading: 2024 Campaign Resources
In January’’s “What We’re Reading,” the SpeakEasy team is all about content — how to produce it, where folks are consuming it, and which ad formats are successfully shifting audience behavior. Dive in here: Why vertical videos make a difference in your content. With 57% of global video views coming from mobile devices, platforms like Snapchat, TikTok, …
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[December Edition] What We’re Reading: 2024 Campaign Trends
In December’s “What We’re Reading,” the SpeakEasy team is sharing the articles we read this month around AI regulation, victories in voter registration efforts, and the shift in how people are consuming the news. Stay tuned for our first edition of 2024 next month — and in the meantime, we’re wishing everyone a safe and restful …
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[November Edition] What We’re Reading: 2024 Campaign Trends
This month, our team is diving into cookie-less targeting challenges and opportunities, shifting ad platform dynamics, and the impact of the Democrat’s focus on sustainable and actionable data sharing in shaping next year. Disney Expects to Pay Comcast at Least $8.6 Billion to Buy Out Hulu Stake, Final Price Tag Could Be Higher. Disney has announced their …
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It’s Almost 2023 Get Out the Vote (GOTV) Weekend!
Get Out the Vote (GOTV) weekend is almost here! Even as voters continue to vote early and through mail — the weekend before Election Day is still an often-pivotal time to energize and mobilize your electorate. And in our increasingly digital world, technology has opened up new avenues to connect with voters, even down to …
It’s Almost 2023 Get Out the Vote (GOTV) Weekend! Read More »
