Did you know there are still many states gearing up to head to the polls this month? By mid-August most states will …
Digital media and direct mail are crucial components of campaigns of all sizes. We know School Board candidates work hard to fundraise …
In this rapidly moving world dominated by social media, creating an Instagram account for your political campaign has never been more helpful …
This week, SpeakEasy hosted a 2022 State of Media Briefing! In case you missed it, you can watch the recording below: Whether …
Name: Leah Soffer …
With the launch of our new product, The Brand Studio, SpeakEasy has expanded our toolkit to help candidates and causes across the …
Political Direct Mail is Here to Stay
Direct mail isn’t going anywhere yet. According to a recent report, the industry is continuing to grow year over year. And as more and more digital privacy laws take effect, some media experts are forecasting the rise of “old school” media tactics — such as direct mail — to reach their target audience. In the …
[May Edition] What We’re Reading: 2023 Digital Trends For Campaigns
As digital best practices and media tools evolve, SpeakEasy is helping campaigns and causes stay up to speed with the latest landscape changes. Our media strategists are always looking for ways to bring the latest digital capabilities to Democratic campaigns across the Country — which is why we’re excited to launch our new blog series …
[May Edition] What We’re Reading: 2023 Digital Trends For Campaigns Read More »
School Board Elections: 2023 Campaign Resource Center
With thousands of school board seats up for election in 2023, candidates nationwide are running to help determine the future of education for their communities. The candidates, their teams, and the organizations that support them are coming together to communicate with voters about the impact school boards have on students, educators, and families. With so much …
School Board Elections: 2023 Campaign Resource Center Read More »
The 2023 OTT Landscape for Political Campaigns
With the continued rise of video advertising in the digital world — political campaigns are focusing on the most impactful ways to place key messages in front of target audiences. Video content can be posted across organic platforms (Twitter, TikTok, Meta, and YouTube, to name a few) as well as promoted through a growing number of advertising …
Digital Optimizations for Political Campaigns
In fast-moving political campaigns, a key challenge is often gathering and aggregating data to make informed optimization decisions. For example, should a campaign shift budget to increasing the frequency of their intro video, or route funds toward their fundraising-focused Facebook campaigns? One of the best ways to make these decisions is to use your analytics to …
Closing out 2022 with our favorite blogs for 2023!
As we kick off 2023, we wanted to share a round-up of 2022’s most viewed blogs for anyone doing a little start-of-the-year reading! Check them out below: School Board Campaigns at Any Budget: Join our Head of Client Strategy, Kees Nordin, for a rundown of school board budget and media planning scenarios for campaigns of …
Closing out 2022 with our favorite blogs for 2023! Read More »
