As we kick off 2023, we wanted to share a round-up of 2022’s most viewed blogs for anyone doing a little start-of-the-year …
As 2022 comes to a close, political campaigns are ramping up ahead of crucial 2023 election dates. From school boards to State …
As we look toward next year, media strategists across the country are analyzing what worked most effectively in the Midterms — and …
It’s go time. With Midterms right around the corner, there is no better time to craft media strategies that will move voters …
Our team is thrilled to announce the launch of a new product, The Media Studio, by SpeakEasy. The Media Studio is a …
Name: Sarah Johnson | Position: Senior Ad Ops Coordinator | Location: Washington, DC Tell us a little about yourself! I’m a California native …
Media Tactics to Engage the Youth Vote
Our latest midterm election saw the second-highest youth voter turnout in almost three decades, just behind the 2018 cycle – indicating young people are increasingly more interested in the political process. According to the Walton Family Foundation’s post-election report, 1 in 3 Gen Z voters wished they were more informed prior to voting. Today, we’re …
[September Edition] What We’re Reading: 2023 Campaign Resources
At SpeakEasy, we know that there are no such things as “off years” in elections. Any given Tuesday could hold significant implications for local communities. This is especially true for the thousands of candidates and campaign operatives working around the clock in advance of our elections this fall. In our latest installment of “What We’re …
[September Edition] What We’re Reading: 2023 Campaign Resources Read More »
Challenges and Opportunities for Local Campaigns
The traditional conversation around politics often centers on presidential or federal races — and misses the opportunity to talk about state and local races. But at SpeakEasy, we’re big fans of putting these learnings from national races and the unique opportunities created by local programs front and center. Below, we’ve broken down both the biggest …
Challenges and Opportunities for Local Campaigns Read More »
Your Checklist to Run Political Ads on Meta
Running paid political ads on social media isn’t a one and done process — many platforms such as Meta (Facebook and Instagram) and Google require advertisers to complete a lengthy verification process. In 2018, Meta launched this policy in an effort to bring more transparency to political advertising on their platforms. The steps have changed cycle-over-cycle, and …
[August Edition] What We’re Reading: Media Trends for Campaigns
In our latest installment of “What We’re Reading” — we are diving deeper into emerging media trends, developments in voter registration tactics, and how this summer’s elections are informing what we know about voters’ choices in 2023. Some states are trying to boost youth voter registration. Here’s what they’re doing. Don’t miss this NPR article …
[August Edition] What We’re Reading: Media Trends for Campaigns Read More »
Digital News Alert 🚨 Report Reveals Record Streaming TV Highs as Linear TV Declines
The way we consume video content has rapidly changed over the past few years — and a new report indicates that streaming services are hitting record highs while traditional linear TV continues to lose ground. Why is this shift especially relevant for political campaigns? This trend is impacting how campaigns and causes are budgeting for …
Digital News Alert 🚨 Report Reveals Record Streaming TV Highs as Linear TV Declines Read More »
