By
Anam Khan
When you check out with a digital ad campaign through SpeakEasy, you’ll receive an interactive, media performance dashboard within three days of your digital campaign’s launch. The dashboard analyzes how your campaign is performing and contains key digital media metrics that can help examine the effectiveness of your ad buy. To help make strategic decisions about your campaign, we’ve broken down how to interpret your dashboard. Let’s take a look at a sample dashboard:
The media performance dashboard includes four key metrics and analyses:
There are multitudes of ways to use this dashboard – from tracking the daily performance, to reporting out your digital impact to key donors or campaign stakeholders. For example, it is a great tool for gauging website traffic and online engagement from your ad. Or, if your landing page leads to a fundraising page, you can track these ad clicks to your fundraising numbers each day to determine if you want to launch more ads, or use other methods to further target voters with a high propensity to donate.
This dashboard can also serve as an ideal platform for message testing in your district. Our team understands that polling is extremely important to a campaign, but it’s inaccessible to a lot of races and candidates. By using digital ads, you can run three different ad campaigns targeting the same audience and see which campaign is performing best in real time. Campaigns can then use those learnings to inform their messages on the phones, on the doors, and in mailboxes.
Are you an organization or a consultant working with multiple affiliate chapters or local candidates? We can easily brand and adjust the dashboard for your client, accordingly. Reach out if you have questions or are looking for support!
Pro-tip: Looking to analyze more metrics from your digital ad campaign? Reach out to our team and we can customize the data to meet your specific needs!
For more information about digital marketing metrics, check out our Digital Jargon series, which breaks down digital advertising terminology and explains – in layman’s terms – what it means and why it matters for your campaign. And as always, if you have any questions, feel free to reach out to our team at [email protected]!
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