[July Edition] What We’re Reading: Media Trends for Campaigns

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As we approach the halfway point of summer, campaigns and causes are monitoring the latest media trends — and incorporating those learnings into their 2023-2024 media plans. At SpeakEasy, we’re closely watching trends in media tracking, ad fraud prevention, and social media usage — and we’re excited to share them with you in our latest installment of “What We’re Reading”:

Can Media Quality Measurement Drive Bigger Budgets To Programmatic DOOH? Digital Out of Home (DOOH) is a growing channel for both its flexibility and cost-effectiveness. While a traditional billboard can take weeks to reserve and produce, programmatic Digital Out of Home allows advertisers to more quickly activate new creative across screens. However, the channel has traditionally presented a lack of visibility into inventory. That’s why it is so exciting to see new inventory verification and brand safety measures being rolled out, such as the ones described in this article.

Roku and FreeWheel Announce Strategic Partnership to Bring Roku’s Leading Ad Tech to FreeWheel Customers — With time spent watching Connected TV continuing to grow (nearly 2 hours per day, according to a recent study), industry leaders are introducing new partnerships to make streaming TV more data-driven. The newly announced partnership between Roku and FreeWheel includes cookieless targeting, additional brand safety measures, and a more streamlined integration between platforms. 

Why a Pivot to Video and Developing Long-term Relationships With Influencers Is Critical — In the political space, influencer marketing goes far beyond selling a new product. We enjoyed this article from Campaigns & Elections highlighting how sustained relationships with influencers can help build long-term voter engagement strategies.

Google’s Ad Scam Eerily Similar To Facebook’s Metric Inflation Scam — Advertisers and media buyers across the political and non-political spaces have been closely watching the news around a recent report that revealed potentially misleading metrics in YouTube’s TrueView impressions. Our team has been closely monitoring the news, and continuing our set-up and optimization strategies to prevent ad quality concerns. Looking to further understand how we’re working with our clients to safeguard against ad fraud? We’ll also be exploring the strategies our team is using in greater depth in a new blog released next week.

Will Meta’s Threads Dominate the 2024 Elections? That’s the question many are asking as Meta’s new Threads platform rises in popularity. The answer remains unknown — but our team recommends checking out this brief article that explores the ever-changing social media landscape as campaigns prep for 2024.

Our team is standing by to support the candidates and campaign teams who are stepping up to run. Should you have any questions — or if there is anything our team can do to support your media planning — we’ve included the option to book a time to chat here:

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