By
Isabella Jaye
As 2022 comes to a close, political campaigns are ramping up ahead of crucial 2023 election dates. From school boards to State Legislatures, there are thousands of important state and local elections taking place next year — proving that there are truly no off years in politics!
This year at SpeakEasy, we launched The Brand Studio to serve candidates with easy-to-customize political brand kits. Already being used across the country, our Brand Studio is a marketplace of professionally designed campaign logos and brand guides. Campaign teams can select a design, customize it with their information, and then receive a personalized logo, as well as campaign colors, fonts, and brand guide.
2022 beta testers have used The Brand Studio to quickly and cost-effectively craft custom brands as a starting point for walk cards, social media graphics, and signs. While a traditional brand guide can be time-consuming and costly — our goal when we first built this new product was to make it as easy as possible for candidates and progressive causes to launch their campaigns with a seamless brand, without a prohibitively high upfront investment.
A strong brand is not only an important part of a campaign launch — but it also works to help create name ID and campaign message recognition. More and more, the conversation is shifting to how logos and brands can help campaigns stand out. For example, a lawn sign with an eye-catching and clear logo will help build your visibility in your community more effectively if that logo is synched with the rest of your campaign materials.
While programmatic advertising (a process of buying digital ad space through real-time bidding and automation) has become a cornerstone for reaching voters, relying solely on this method — or any method — falls short of the maximum reach available to many campaigns. Embracing a multi-channel approach is essential to maximize
This month, our team is exploring the latest social media trends, email security changes (and their impacts for campaigns), and how political ad spending is shaping the advertising industry as a whole in 2024. First look: Meta won’t recommend political content on Threads. Meta, the parent company of Facebook and
In January’’s “What We’re Reading,” the SpeakEasy team is all about content — how to produce it, where folks are consuming it, and which ad formats are successfully shifting audience behavior. Dive in here: Why vertical videos make a difference in your content. With 57% of global video views coming from mobile