As we kick off 2023, we wanted to share a round-up of 2022’s most viewed blogs for anyone doing a little start-of-the-year reading! Check them out below: School Board Campaigns at Any Budget: Join our Head of Client Strategy, Kees Nordin, for a rundown of school board budget and media
Looking Ahead: Logos & Design for 2023 Candidates
As 2022 comes to a close, political campaigns are ramping up ahead of crucial 2023 election dates. From school boards to State Legislatures, there are thousands of important state and local elections taking place next year — proving that there are truly no off years in politics!
This year at SpeakEasy, we launched The Brand Studio to serve candidates with easy-to-customize political brand kits. Already being used across the country, our Brand Studio is a marketplace of professionally designed campaign logos and brand guides. Campaign teams can select a design, customize it with their information, and then receive a personalized logo, as well as campaign colors, fonts, and brand guide.
2022 beta testers have used The Brand Studio to quickly and cost-effectively craft custom brands as a starting point for walk cards, social media graphics, and signs. While a traditional brand guide can be time-consuming and costly — our goal when we first built this new product was to make it as easy as possible for candidates and progressive causes to launch their campaigns with a seamless brand, without a prohibitively high upfront investment.
A strong brand is not only an important part of a campaign launch — but it also works to help create name ID and campaign message recognition. More and more, the conversation is shifting to how logos and brands can help campaigns stand out. For example, a lawn sign with an eye-catching and clear logo will help build your visibility in your community more effectively if that logo is synched with the rest of your campaign materials.
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As we look toward next year, media strategists across the country are analyzing what worked most effectively in the Midterms — and how those learnings shape plans for 2023 and beyond. Our team is no different: and we’re looking back to help pinpoint what worked best in moving effective digital
It’s go time. With Midterms right around the corner, there is no better time to craft media strategies that will move voters to the polls. And with SpeakEasy, creating effective media programs has never been easier. This October, make sure you have messaging built around the following, important topics: Endorsements