By
Isabella Jaye
As 2022 comes to a close, political campaigns are ramping up ahead of crucial 2023 election dates. From school boards to State Legislatures, there are thousands of important state and local elections taking place next year — proving that there are truly no off years in politics!
This year at SpeakEasy, we launched The Brand Studio to serve candidates with easy-to-customize political brand kits. Already being used across the country, our Brand Studio is a marketplace of professionally designed campaign logos and brand guides. Campaign teams can select a design, customize it with their information, and then receive a personalized logo, as well as campaign colors, fonts, and brand guide.
2022 beta testers have used The Brand Studio to quickly and cost-effectively craft custom brands as a starting point for walk cards, social media graphics, and signs. While a traditional brand guide can be time-consuming and costly — our goal when we first built this new product was to make it as easy as possible for candidates and progressive causes to launch their campaigns with a seamless brand, without a prohibitively high upfront investment.
A strong brand is not only an important part of a campaign launch — but it also works to help create name ID and campaign message recognition. More and more, the conversation is shifting to how logos and brands can help campaigns stand out. For example, a lawn sign with an eye-catching and clear logo will help build your visibility in your community more effectively if that logo is synched with the rest of your campaign materials.
Direct mail isn’t going anywhere yet. According to a recent report, the industry is continuing to grow year over year. And as more and more digital privacy laws take effect, some media experts are forecasting the rise of “old school” media tactics — such as direct mail — to reach
As digital best practices and media tools evolve, SpeakEasy is helping campaigns and causes stay up to speed with the latest landscape changes. Our media strategists are always looking for ways to bring the latest digital capabilities to Democratic campaigns across the Country — which is why we’re excited to
With thousands of school board seats up for election in 2023, candidates nationwide are running to help determine the future of education for their communities. The candidates, their teams, and the organizations that support them are coming together to communicate with voters about the impact school boards have on students, educators,