As we kick off 2023, we wanted to share a round-up of 2022’s most viewed blogs for anyone doing a little start-of-the-year reading!
Check them out below:
School Board Campaigns at Any Budget: Join our Head of Client Strategy, Kees Nordin, for a rundown of school board budget and media planning scenarios for campaigns of all sizes. These budgets take into account different fundraising and field strategies — and offer a variety of scenarios for budgeting for direct mail and digital media campaigns.
School Board Targeting 101: As 2023 school board campaigns across the country ramp up this spring, check out this blog detailing targeting strategies tailored to school board candidates. This quick read covers everything from focusing on vote history to messaging on the issues that directly impact your community.
If Fonts Could Talk: Whether you’re considering your logo, lawn sign, or mailpiece design — fonts are an important part of the conversation about telling an impactful visual story. If you’re looking to learn more about how fonts help communicate your message and tone, don’t miss this blog featuring a run down of the most commonly used fonts in political campaigns.
How to Boost a Post on Facebook in 6 Steps: Facebook boosted posts are a proven means of amplifying your organic content and getting in front of voters. Our media team broke down the steps to launching a boosted post in this top blog of 2022 for candidates looking to add a Facebook/Meta media strategy to their voter contact plan.
Retargeting for Political Campaigns: Your Questions Answered: As digital targeting regulations and best practices shift, “retargeting” users who have visited your website or engaged with your content can be a powerful tool for increasing name and message recognition. If you’re considering adding this strategy to your targeting toolbox, check out this blog answering some of the most common questions about retargeting.
Digital Campaigning Takeaways from the 2022 Midterms: And finally, our team aggregated some of the biggest takeaways from the midterms. We looked at how these learnings impacted 2022 and how they can be used to help 2023 and 2024 candidates optimize their digital strategies.
And as we move into 2023, our team is standing by to support the candidates and campaign teams who are stepping up to run. Should you have any questions — or if there is anything our team can do to support your media planning — we’ve included the option to book a time to chat here:
While programmatic advertising (a process of buying digital ad space through real-time bidding and automation) has become a cornerstone for reaching voters, relying solely on this method — or any method — falls short of the maximum reach available to many campaigns. Embracing a multi-channel approach is essential to maximize
This month, our team is exploring the latest social media trends, email security changes (and their impacts for campaigns), and how political ad spending is shaping the advertising industry as a whole in 2024. First look: Meta won’t recommend political content on Threads. Meta, the parent company of Facebook and
In January’’s “What We’re Reading,” the SpeakEasy team is all about content — how to produce it, where folks are consuming it, and which ad formats are successfully shifting audience behavior. Dive in here: Why vertical videos make a difference in your content. With 57% of global video views coming from mobile
