Here at SpeakEasy, we chat with candidates running for office up and down the ballot all the time. One common thread we hear is that candidates want to thoughtfully apportion their digital ad budget and strategically integrate it with their mail and print programs. But, this is a big task
Pathway to Victory: Back to Basics
You’re just about ready to launch your bid for public office! Have you written your stump speech? Have you practiced it? And have you practiced some more? Communicating to voters why you are running and why they should support you is fundamental to winning your race. Keep reading for some tips on writing and delivering your winning campaign stump speech.
Here we’re sharing a few of the tips you’ll find in 101 Steps to Victory: A How-To Guide for First-Time Political Candidates. This free e-book outlines the 101 most important things a first-time candidate needs to know to keep their campaign on the path to victory. And check back with the SpeakEasier blog in the days and weeks ahead for more of our 101 Steps to Victory.
You are almost ready to start your campaign.
But you need to take some other key steps first. To start, you should write a a one-page bio that tells voters who you are, why you care, and how you will make their lives better. You already have your 250-word statement — so you are halfway done. Now expand it out a bit. If you are running for judge, where did you go to law school? If you are running for school board, were you ever teacher of the year? Make sure to add some relevant experience. And if you have the support of people who voters will recognize, it’s probably a good idea to add in three or four of their names.
You are almost ready to announce, but first, some practice.
Try out your rap (or stump speech) on friends and family. This should be a two- to three-minute explanation of why you are running, what you will do, why this race matters, and why you are the right person for the job. After you have practiced this rap on friends and family, try it out it again, ten times, on key supporters. Listen to their feedback. Make edits. Write it down.
We’ve seen a whole lot of campaigns, and there is almost always a trajectory from beginning to end: all that practice speaking in front of an audience makes the candidates much better at the end than the beginning.
Try and jumpstart this process by practicing first with yourself by reading your stump out loud until you have memorized it. Then try it out in front of friends and family. Then in front of key supporters. A whole body of social science now shows that mastery is essentially focused practice. Want to be good at this? Practice, practice, practice.
As we’ve mentioned before, good campaigns have good lists.
As you are building an email program to communicate with voters, go through every email you have ever sent or received and be sure you have a list of updated email addresses. Try to get at least 500 if you can. Most email programs will let you export a file of emails you have sent and even emails you have received. After you have downloaded all of these and deduped (Excel and most database programs will help you remove duplicates), apply some human intelligence. The guy trying to sell you printer toner can probably come off the list.
PRO TIP: Join a local Toastmasters chapter. The sole focus of the organization is to train folks to be better, more competent public speakers in a constructive environment. You’ll have the chance to not just refine your ability to deliver your stump speech, but you’ll get practice speaking on a wide range of topics in varied formats (this can be great prep work for candidate forums, debates, and town halls).
Looking for more information about what it takes to run for office? Download our e-book designed to walk candidates through the process of running – and winning – their first political campaign. And be sure to check out more from our Pathway to Victory series.
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We are so excited to welcome our new Sales and Marketing Intern to the SpeakEasy team. Abby will be joining us for an exciting spring as we continue to work with candidates up and down the ballot to communicate with voters, as well as work on some new special projects!
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