For candidates running media through traditional channels such as TV, radio or direct mail, digital media can be a cost-effective and impactful way to expand audience reach and engagement. Much like direct mail, digital ads can be targeted by demographics, location and voting history – ensuring that only your target
Pathway to Victory: The End Game
Whether you win or lose your race, it’s important to wrap up your campaign in a respectful manner. Doing so helps unite the community together and allows all candidates to transition to their next phase: either being in office or preparing to run again! Keep reading to find out just how to end your campaign no matter what the outcome is.
We’re sharing a few of the tips you’ll find in 101 Steps to Victory: A How-To Guide for First-Time Political Candidates. This free e-book outlines the 101 most important things a first-time candidate needs to know to keep their campaign on the path to victory.
What if you win? Now comes the hard part — you have to serve.
First, make sure to be gracious to your opponent and their supporters. You now represent the entire community. Second, thank everyone. Third, write down everything you promised to do and start working on a plan to get it done. Finally — remember to follow your own conscience. You were elected to make tough decisions. Make them wisely.
What if you lose?
Losing is learning. In fact, candidates tend to learn more from losing than winning. If you lose, make sure to congratulate your opponent. And then start planning for the rematch!
What you need to do in the weeks after a campaign, win or lose.
First, you need to thank everyone who helped you. Win or lose, these people worked hard, gave money and believed in your cause. Thank each one of them personally with a phone call and a personal note. Then, make sure to archive everything you learned or found, starting with your list of donors, your lists of volunteers, and every voter who pledged their support.
Thanks again for stepping up and running to serve your community and best of luck wrapping up your race! Looking for more information about what it takes to run for office? Download our e-book designed to walk candidates through the process of running – and winning – their first political campaign. And be sure to check out more from our Pathway to Victory series!
Ready to take SpeakEasy for a spin? Schedule a 15 minute call to chat with one of our pros about getting your program started.
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Get Out The Vote is the most exciting — and exhausting — part of campaign season. The fate of your election rests on whether your campaign can get supporters to the polls, so it is important to give GOTV your best effort. But don’t worry, because once again, the SpeakEasy
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