With the ever-changing technology landscape, it can be difficult to decide how you want to reach voters, especially when it comes to your media investment. Campaigns can choose from a wide range of options — from long time staples such as mail, phone calls, …
Save the date: On July 13th, our team is hosting an informational webinar to support 2023 and 2024 candidates navigating the Meta (Facebook and Instagram) political verification process. Who: Join SpeakEasy Senior Media Strategist, Anam Khan, for a deep dive into the Meta political …
With a quickly-evolving media landscape, SpeakEasy is helping campaigns and causes understand how these shifts impact political campaigns up and down the ballot. In May, our team launched a new blog series — “What We’re Reading”— to bring the latest in digital trends to …
Google Search Ads — text ads that appear when someone searches a specific term such as “November election” or a candidate’s name online — are an impactful tool to extend the reach of your campaign’s message. From Presidential campaigns to School Board races, Google’s …
Direct mail isn’t going anywhere yet. According to a recent report, the industry is continuing to grow year over year. And as more and more digital privacy laws take effect, some media experts are forecasting the rise of “old school” media tactics — such …
As digital best practices and media tools evolve, SpeakEasy is helping campaigns and causes stay up to speed with the latest landscape changes. Our media strategists are always looking for ways to bring the latest digital capabilities to Democratic campaigns across the Country — …
With thousands of school board seats up for election in 2023, candidates nationwide are running to help determine the future of education for their communities. The candidates, their teams, and the organizations that support them are coming together to communicate with voters about the impact …
With the continued rise of video advertising in the digital world — political campaigns are focusing on the most impactful ways to place key messages in front of target audiences. Video content can be posted across organic platforms (Twitter, TikTok, Meta, and YouTube, to name …
In fast-moving political campaigns, a key challenge is often gathering and aggregating data to make informed optimization decisions. For example, should a campaign shift budget to increasing the frequency of their intro video, or route funds toward their fundraising-focused Facebook campaigns? One of the best …
