At SpeakEasy, we know that there are no such things as “off years” in elections. Any given Tuesday could hold significant implications for local communities. This is especially true for the thousands of candidates and campaign operatives working around the clock in advance of …
The traditional conversation around politics often centers on presidential or federal races — and misses the opportunity to talk about state and local races. But at SpeakEasy, we’re big fans of putting these learnings from national races and the unique opportunities created by local …
Running paid political ads on social media isn’t a one and done process — many platforms such as Meta (Facebook and Instagram) and Google require advertisers to complete a lengthy verification process. In 2018, Meta launched this policy in an effort to bring more transparency to …
In our latest installment of “What We’re Reading” — we are diving deeper into emerging media trends, developments in voter registration tactics, and how this summer’s elections are informing what we know about voters’ choices in 2023. Some states are trying to boost youth …
The way we consume video content has rapidly changed over the past few years — and a new report indicates that streaming services are hitting record highs while traditional linear TV continues to lose ground. Why is this shift especially relevant for political campaigns? …
A recent report by Adalytics found that many advertisers may have been misled for years about Google’s proprietary TrueView skippable, in-stream video ads. This report points to billions in digital ad spend which was ultimately spent on small, muted, out-stream, auto-playing or interstitial video …
As we approach the halfway point of summer, campaigns and causes are monitoring the latest media trends — and incorporating those learnings into their 2023-2024 media plans. At SpeakEasy, we’re closely watching trends in media tracking, ad fraud prevention, and social media usage — …
As political candidates across the country communicate with voters across 2023 elections, Meta (Facebook and Instagram) verification is an important step to be able to run paid advertising. The platforms require political advertisers to complete a verification process in order to run ads — …
With the ever-changing technology landscape, it can be difficult to decide how you want to reach voters, especially when it comes to your media investment. Campaigns can choose from a wide range of options — from long time staples such as mail, phone calls, …
