By
Veronica Carbonell
As campaigns around the country ramp up for November 2022, now is the perfect time to brush up on your political jargon — and Team SpeakEasy has got your back! Here’s a quick roundup of resources that will bring you up to speed on the lexicon of political advertising.
From digital ad strategies and performance to mail terminology that’s typically reserved for the post office, we’ve got everything you need to brush up on your knowledge:
If you still find any of this jargon to be slightly intimidating or confusing, do not hesitate to shoot us a message to [email protected]. We’re always here to help!
While programmatic advertising (a process of buying digital ad space through real-time bidding and automation) has become a cornerstone for reaching voters, relying solely on this method — or any method — falls short of the maximum reach available to many campaigns. Embracing a multi-channel approach is essential to maximize
This month, our team is exploring the latest social media trends, email security changes (and their impacts for campaigns), and how political ad spending is shaping the advertising industry as a whole in 2024. First look: Meta won’t recommend political content on Threads. Meta, the parent company of Facebook and
In January’’s “What We’re Reading,” the SpeakEasy team is all about content — how to produce it, where folks are consuming it, and which ad formats are successfully shifting audience behavior. Dive in here: Why vertical videos make a difference in your content. With 57% of global video views coming from mobile