In January’’s “What We’re Reading,” the SpeakEasy team is all about content — how to produce it, where folks are consuming it, and which ad formats are successfully shifting audience behavior. Dive in here: Why vertical videos make a difference in your content. With 57% of global video views coming from mobile
Webinar Replay: Earned Media
We’re thrilled to share with you our latest webinar on earned media. Getting strong earned media is critical to a successful campaign, because who doesn’t love free, highly credible marketing that reaches far beyond your key base of supporters?
Whether you’re in campaign mode or exploring a potential run for office, we’re here to help. In this webinar, our experts will provide you with a general overview about earned media and why it matters, you’ll learn about the press and press lists, and you’ll even see some strategies and best practices around press releases for your campaign.
For more campaigning tips and tricks, check out some of our other resources:
We are SpeakEasy Political, the leading tool for campaigns and organizations to easily create high-impact digital media and direct mail campaigns. By leveraging innovative media strategies and our brand building experience, our tech powers Democratic candidates and causes up and down the ballot. SpeakEasy’s Consultant Studio was also built to support consultant teams with leading data, strategic targeting, and comprehensive ad tech to serve as your backend media buying operation.
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In December’s “What We’re Reading,” the SpeakEasy team is sharing the articles we read this month around AI regulation, victories in voter registration efforts, and the shift in how people are consuming the news. Stay tuned for our first edition of 2024 next month — and in the meantime, we’re wishing
This month, our team is diving into cookie-less targeting challenges and opportunities, shifting ad platform dynamics, and the impact of the Democrat’s focus on sustainable and actionable data sharing in shaping next year. Disney Expects to Pay Comcast at Least $8.6 Billion to Buy Out Hulu Stake, Final Price Tag Could