You’ve taken your headshot photos, written your tagline, prepared your issue statements and created your campaign website—now what? You want
1. Have a good reason to run. The single most important factor in the success or failure of a political
If your campaign just got hit, it’s time to hit back. SpeakEasy Political can help you fight back fast with
All over America first time candidates are running and winning.
If you are managing one of these political campaigns or helping to manage one—remember, everyone started somewhere.
Political Digital Fact of the Day: Many Subjects – But One Message – for Your Political Online Campaign Strategy
We have worked hard to present to you just how simple this really is. But, here’s the hardest part of running a coherent online campaign.
You are telling a story in many, many parts—and it is easy for you to get lost in all this and forget to help your voters hear a coherent narrative. If you are getting lost, just imagine how the voters feel.
Because it can be targeted, because it can allow voters to respond immediately, and because it is in general a lower-cost tool than traditional advertising, digital ads are taking off in politics and are a larger and larger portion of a winning campaign’s overall budget.
But be careful. You need to consider your “media mix”.
Unlike traditional advertising—like TV or direct mail—digital and social media are powerful Direct Response tools.
That means your political digital advertising strategy can ask people to give, join, register to vote or attend an event.
To adequately access the very large audience controlled by Google’s YouTube and other networks you must produce video content.
Perhaps you have noticed that Facebook is increasingly optimized for video content. And if you want to use tools like ads on premium on-demand video sites, you also need video content.